Category: Marketing Automation

Email Marketing, Email Marketing Platform, Marketing Automation

Best Email Marketing Services For Small Businesses In 2023

The email marketing app marketplace is saturated with email service providers, and for good reason. Email marketing has a whopping ROI of $36 for every $1 spent—some studies even show $42 for every dollar spent—and to “email market”, you need an ESP. ESPs are email marketing services that allow an email marketer to connect with their audience.

CRM, Email Marketing, Email Marketing Platform, Marketing Automation

6 Best Email Marketing Platforms of 2023

In 2023, the world has experienced alarming inflation rates, a rising cost of living, and less purchasing power from consumers, leading to emptier [business] coffers and the need to manage your business with fewer finances. Something that should be heavily utilized by businesses, especially African businesses, this year is email. Email marketing offers businesses a way to maximize their profits with very little money and effort invested. An email marketing platform provides the tools for businesses to do just that.

Campaigns, CRM, Design, Email Marketing, Marketing Automation

4 Best Email Marketing Platforms for Creators

As a creator, what do you need in an email marketing platform? We know a free plan is a given, because who doesn't like free stuff? It can offer a testing ground for you to enable you to make an informed decision on the platform of your choice without spending precious coins, and it can level the playing field for beginners and small creators.

Email Marketing, Email Marketing Platform, Guide, Marketing Automation

4 Best Free Email Marketing Tools of 2023

If you want to begin taking your email marketing seriously, you need to divest from Gmail and all other email software like it. A good email software for marketing allows you to craft and style your emails, manage your mailing list, launch email campaigns, and view the necessary metrics for your email campaign.

Email Marketing, Marketing Automation

6 Tools To Integrate With Your Email Service Provider

Due to the overwhelming volume of Email Service Providers available in the marketplace, the search for the perfect ESP that accommodates all your business needs can feel exhausting and downright impossible. Allow me to

Campaigns, Email Marketing, Marketing Automation

Why Drip Marketing Is The Best Marketing Strategy Tool

Drip Marketing is a powerful strategy which involves sending a series of targeted, timely messages to prospects and customers over a specific period of time with the purpose of educating, and nurturing leads and ultimately converting leads into customers. I

Campaigns, Email Marketing, Marketing Automation

Drip Marketing: How to Use It for a Successful Campaign

In today's business scene, almost every marketing strategy involves a plan to occupy space in the minds of (potential) consumers.

Email Marketing, Guide, Marketing Automation

The Ultimate Guide to Boosting Your Email Marketing ROI

Looking to improve your email marketing ROI? This guide provides proven tactics and tips to help you boost your email marketing effectiveness

Email Marketing, Marketing Automation

Email Personalization Strategies Beyond [First Name]

You can gain a lot more with email personalization and the key strategies shared in this article can be your starting point.

Design, Email Marketing, Marketing Automation

Interview with Kenneth Chinedu – Product Manager at MailDrip

I think the first challenge is figuring out what your customers need at every moment. At every stage in the customer cycle, a type of message and engagement is needed.

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