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Category: Marketing Automation

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Interview with Kenneth Chinedu – Product Manager at MailDrip

I think the first challenge is figuring out what your customers need at every moment. At every stage in the customer cycle, a type of message and engagement is needed.
Lead magnet

What is a Lead Magnet: Definition, Importance, and Strategies

Over the years, lead magnets have helped massively in the marketing sector, as they help pull in leads. Lead magnets are great for business owners. However, to make the most of it, you need a working email marketing strategy.
email marketing software

11 Key Features to Consider When Choosing an Email Marketing Software

How much you can do with your marketing strategy and how far you can go could depend on your choice of email marketing software.