Category: CRM

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In 2023, the world has experienced alarming inflation rates, a rising cost of living, and less purchasing power from consumers, leading to emptier [business] coffers and the need to manage your business with fewer finances. Something that should be heavily utilized by businesses, especially African businesses, this year is email. Email marketing offers businesses a way to maximize their profits with very little money and effort invested. An email marketing platform provides the tools for businesses to do just that.
As a creator, what do you need in an email marketing platform? We know a free plan is a given, because who doesn't like free stuff? It can offer a testing ground for you to enable you to make an informed decision on the platform of your choice without spending precious coins, and it can level the playing field for beginners and small creators.