Category: Email Marketing

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the power of email marketing

Unlock Email Marketing Success: How to Use Maildrip

Email marketing is a powerful tool that organizations use to engage with their audience in the ever-evolving world of digital marketing. Email marketers who want to place their brands on the map will find Maildrip to be a great choice among the many email marketing platforms available.

Overcoming Challenges in Drip Marketing

Drip marketing is also known as automated Email marketing, as it involves the sending of pre-planned, automated messages to prospects or customers over a specific time
drip marketing

The Mechanics of Drip Marketing: How Does It Work?

Drip marketing which is also known as automated email campaigns or lead nurturing is a communication strategy that involves sending a series of targeted, timely and relevant messages to prospects and customers.

23 Email Subject Lines To Boost Your Open Rates

Email subject lines are the first piece of your email content that your subscribers will see after your sender name, most times even before the sender name. Because of this, they are one of the factors directly responsible for how high or low your email open rate is.

Top Email Platforms to Supercharge Your Business Growth

If you're reading this, you've probably been made aware of the benefits of using email to promote and grow your business, also known as email marketing.
unsubscribe rate

7 Strategies to Reduce Email Unsubscribe Rates and Engage Subscribers

As the term suggests, the email unsubscribe rate is a measure of unsubscription by your subscribers from your mailing list. It's a slightly disheartening but normal occurrence to have people opt out of receiving emails from you.
featured image for the article "Best email marketing services for small businesses.

Best Email Marketing Services For Small Businesses In 2023

The email marketing app marketplace is saturated with email service providers, and for good reason. Email marketing has a whopping ROI of $36 for every $1 spent—some studies even show $42 for every dollar spent—and to “email market”, you need an ESP. ESPs are email marketing services that allow an email marketer to connect with their audience.

6 Best Email Marketing Platforms of 2023

In 2023, the world has experienced alarming inflation rates, a rising cost of living, and less purchasing power from consumers, leading to emptier [business] coffers and the need to manage your business with fewer finances. Something that should be heavily utilized by businesses, especially African businesses, this year is email. Email marketing offers businesses a way to maximize their profits with very little money and effort invested. An email marketing platform provides the tools for businesses to do just that.

4 Best Email Marketing Platforms for Creators

As a creator, what do you need in an email marketing platform? We know a free plan is a given, because who doesn't like free stuff? It can offer a testing ground for you to enable you to make an informed decision on the platform of your choice without spending precious coins, and it can level the playing field for beginners and small creators.

4 Best Free Email Marketing Tools of 2023

If you want to begin taking your email marketing seriously, you need to divest from Gmail and all other email software like it. A good email software for marketing allows you to craft and style your emails, manage your mailing list, launch email campaigns, and view the necessary metrics for your email campaign.