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Top Email Platforms to Supercharge Your Business Growth

If you're reading this, you've probably been made aware of the benefits of using email to promote and grow your business, also known as email marketing.
unsubscribe rate

7 Strategies to Reduce Email Unsubscribe Rates and Engage Subscribers

As the term suggests, the email unsubscribe rate is a measure of unsubscription by your subscribers from your mailing list. It's a slightly disheartening but normal occurrence to have people opt out of receiving emails from you.
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Phone Number Marketing: Boosting Sales with Valid Numbers

It can't be overstated how important it is for you, as a business, to occupy significant real estate in the minds of your customers. Due to the advent of social media and other technological advancements in the world, it is considerably easier to start up a business and market to your potential consumers, leading to an oversaturated marketplace and fierce competition among businesses. To further add a layer of difficulty to this, the world's attention spans are, quite literally, degrading by the second. In essence, you are striving to get your products and services noticed by a collective that has an overflow of alternate options and ensuring that your offerings captivate them enough to be top of mind in most situations.

4 Best Free Email Marketing Tools of 2024

If you want to begin taking your email marketing seriously, you need to divest from Gmail and all other email software like it. A good email software for marketing allows you to craft and style your emails, manage your mailing list, launch email campaigns, and view the necessary metrics for your email campaign.
a cycle showing email authentication

What Is Email Authentication? [An In-Depth Guide]

Modern communication encompasses a sizable number of tools that are employed every day to allow individuals to reach each other. All in all, email stands as one of the most fundamental and widely adopted means of connecting individuals and organizations globally. Email authentication is a vital aspect of communication as we know it today that ensures the legitimacy and security of email messages. It was developed to combat email-based threats like phishing and spoofing, which have been prevalent in the digital world.

A Comprehensive Guide To Email Deliverability

You've composed an email—one that's (preferably) personalized—containing engaging and relevant content, and you're ready to hit send. But you don't know where that email is headed. Sure, it will more or less be sent to the subscribers in your mailing list, but you don't know what part of your intended recipient's mailbox it will land in.
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Best Practices For Drip Marketing

Every tool is accompanied by guidelines to help users understand the best way to operate it to avoid misapplication as well as to resolve a problem. A tool as powerful as drip marketing is no exception. Drip marketing, with its automated emails triggered by customer (in)activity, is a versatile way for businesses to capture and retain the attention of their prospective, inactive, and returning customers.

How To Choose The Perfect Email Marketing Platform In 2023

Welcome, dear internet researcher, to the exhilarating world of email marketing platforms in the year of our Lord 2023! With the advancements in Artificial Intelligence, its integration into almost everything and so many platform options to choose from, finding the perfect platform can feel like searching for a needle in a virtual haystack.
Email Marketing ROI

The Ultimate Guide to Boosting Your Email Marketing ROI

Looking to improve your email marketing ROI? This guide provides proven tactics and tips to help you boost your email marketing effectiveness

How to Effectively Use Storytelling in Email Marketing

Good storytelling in email marketing helps you stand out from the crowd. It is also a powerful way to connect and engage with your audience.