Ever received a welcome email after subscribing to a newsletter, or a reminder about a forgotten cart? That’s email automation in action!
It’s a clever marketing technique where emails are automatically sent based on your online behavior. These actions can be anything from signing up for something to abandoning a purchase mid-way.
Here’s how it works: Imagine setting a trapdoor. When someone takes a specific action (like subscribing), it triggers the trapdoor to open, sending them a relevant email (like a welcome message). This can also work in reverse – if someone doesn’t do something (like finish a purchase), another email (like a cart abandonment reminder) can be sent to nudge them along.
In short, email automation personalizes communication based on your actions, making it a powerful tool for businesses to nurture leads and engage customers.
Email Automation Statistics
- 91% of marketers say marketing automation helps them achieve their objectives.
- Marketers who use automation are 46% more likely to report having an effective marketing strategy
- 80% of marketing automation users see improved lead generation, and 77% see more conversions.
- Nurtured leads make purchases 47% larger than non-nurtured leads.
- 63% of companies are outperforming competitors with help from marketing automation
Benefits of Email Automation
The statistics above already drive home how important email automation is for your business. But to drive it home even further, let us look at the practical reasons it is beneficial for your email marketing needs.
1. It is cost-efficient:
To get ahead in business, you not only have to be innovative but you have to be efficient. Email automation reduces the need for you to perform repetitive tasks like sending purchase receipts to the inbox of every single customer who purchased a product. Therefore, you have time on your hands to focus on other tasks and complete them, as well as redirect your efforts towards thinking of ways to better improve your marketing efforts. This leads to a more efficient marketing operation and reduces the amount of time and money being lost to repetitive tasks.
2. It helps with lead nurturing and conversion:
A hallmark of lead nurturing through email automation is drip campaigns. Drip campaigns involve sending a series of pre-scheduled emails to leads at a specific time. Each email in the sequence is strategically designed to provide valuable information, address pain points, and gradually move the lead toward making a purchasing decision. This ensures that your relationship with your customers or subscribers is being nurtured effectively, which can drive conversions.
Tools like MailDrip, which is specifically designed to carry out drip campaigns, can help automate your email campaigns and drive conversions.
3. It reduces error:
Email automation cuts out, almost completely, the errors that arise due to repetitive tasks and simply because we are human.
4. Precision Timing:
Timing is everything in email marketing. With email automation, you can send messages at precisely the right moment. Whether it’s a time-sensitive promotion or a carefully timed follow-up after a customer’s interaction, automation ensures your emails hit the inbox at the opportune time, which maximizes their impact.
5. Enhanced Customer Engagement:
Building and maintaining customer engagement is a perpetual challenge for every marketer. Email automation facilitates consistent interaction by triggering the sending of messages based on customer behavior. This not only keeps your brand in the forefront of your customers’ minds but also nurtures relationships over time, leading to increased loyalty, return purchases, and brand advocacy for your business.
Email Automation With MailDrip
With MailDrip, you can automate any part of the process of setting up and launching your email campaigns.
1. Personalization:
Personalizing emails to your subscribers or customers is one of the most efficient email marketing strategies presently. You can automate this with MailDrip by using tags in the editor. There are tags for first name, last name, etc. available in Maildrip’s editor. These tags automatically fill in the desired information based on customer data when you hit send. For example, to send welcome emails to your subscribers, you don’t have to craft individual, personalized emails for each subscriber. You can go to MailDrip’s editor, place a tag like ‘First Name’ in the desired position, and when you hit send, it automatically fills in the first name for each subscriber, which appears in the email in their inbox.
2. Relevant emails:
You can automate the sending of relevant and targeted emails by segmenting your mailing list. Using MailDrip, you can divide your customers’ contacts based on their likes, dislikes, behaviors, etc. You can easily perform this categorization by putting them in groups. You can also place one contact within multiple groups based on their characteristics. Then, when you are ready to send emails or launch email campaigns, you can select whether you want all your contacts to receive this email or whether you want one specific (or multiple) group(s) to receive it. This ensures that every one of your customers receives messaging that is relevant to them and targeted towards their needs.
3. Send Time:
You can also automate your email and email campaign send times by scheduling a send time using MailDrip. You can send emails after specified minutes, hours, days, months, and years.
4. Sales funnel:
You can automate the process of leading your customers down the sales funnel by launching drip campaigns with MailDrip. With drip campaigns, all the emails are pre-written and set for a specific time to be sent based on where the customer is currently on the sales funnel (hence the name drip).
5. Third-Party Integrations:
MailDrip allows you to integrate third-party apps to give you even more options for your email automation. For example, you can connect third-party apps like Excel using Zapier to automatically import email addresses to your mailing list.
Conclusion:
You can begin exploring email automation opportunities using MailDrip by signing up for free.
