Due to the overwhelming volume of Email Service Providers available in the marketplace, the search for the perfect ESP that accommodates all your business needs can feel exhausting and downright impossible.
Allow me to be a healing salve and bring you the truth: no single ESP has all the features and/or functionality you may require to make your email marketing efforts seamless. This is where third-party tools come in. Investing in third-party tools is the right move for any email marketer.
All you have to do in your ESP search is select the appropriate platform that aligns with what you want for your business, then supplement your ESP with a third-party tool.
What are Third-party Tools?
In this case, third-party tools are software developed by an entity to be used with a product manufactured by another entity. An entity here can be a company or an individual, and there is an abundance of third-party tools you can enhance your ESP with.
– MailDrip
We would never complete this article—both reader and writer—if I were to write about all 1500+ (and counting) tools, so, in the interest of preserving sanity, we will explore 6 types of third-party tools to integrate with your chosen ESP instead.
1. CRM:
Integrating your email marketing platform with a Customer Relationship Management (CRM) system can supercharge your email campaigns. A CRM system collects and analyzes customer contact information and customer data on all interactions with your business.
CRMs have data on things like customer purchases, customer requests, customer complaints, etc. Integrating this system with your ESP will enable you to synchronize customer data, segment your audience based on various criteria, and deliver highly targeted and personalized emails.
With a holistic view of your customer’s interactions, you can build a better-detailed customer persona to nurture leads more effectively and provide a seamless customer experience.
2. Contact/Mailing List:
Mailing lists are collections of email addresses where customers can be reached. Customer contact information is usually gathered from more than one source, and manually inputting every email address from these sources into your ESP’s contact list is a time-consuming endeavor, not to mention that it’s a method prone to mistakes.
Effective contact management is vital for successful email marketing campaigns and helps you grow your subscriber base. Tools like Excel and Gmail, where customer contact information is stored, can be integrated with your ESP to synchronize or automate this data migration.
This ensures that accurate contact information is stored, allows you to segment your subscriber list and target specific segments, and complies with data privacy regulations.
3. E-commerce:
For businesses operating e-commerce platforms, integrating e-commerce tools with your email service provider can be highly beneficial. These tools allow you to automate email campaigns triggered by customer behavior.
These email campaigns can be abandoned cart reminders, product recommendations, or order confirmations. For example, e-commerce tools like Shopify, WooCommerce, and Magento can be integrated into your ESP, which will provide you with customer contact information for you to send personalized emails, like drip emails, to your customers and build better customer-business relations.
By combining the power of e-commerce and email marketing, you can drive conversions and boost customer loyalty to your brand.
4. Survey/Form Tools:
As a smart email marketer, you understand the value of approaching your marketing strategies with a data-centric focus. Integrating survey and form tools with your email service provider enables you to gather valuable insights from your subscribers and customers.
You can create surveys, feedback forms, or preference centers to collect data and tailor your email content accordingly. Tools like SurveyMonkey, Typeform, and Google Forms allow you to create engaging surveys and forms and seamlessly integrate the collected data into your email campaigns.
By understanding your audience better, you can deliver more relevant content and improve engagement.
5. Email Deliverability Tools:
Even the most well-crafted email campaigns won’t be effective if they don’t reach your subscribers’ inboxes. Email deliverability tools help you monitor and optimize the deliverability of your emails. These tools assess factors like sender reputation, email authentication, and spam filter performance to ensure your messages land in the right place. Popular deliverability tools like SendGrid and Mailgun provide insights and recommendations to improve email deliverability rates.
6. Analytics Tools:
To measure the success of your email campaigns, you need access to accurate and comprehensive data. Analytics and reporting tools provide valuable insights into key metrics like open rates, click-through rates, conversion rates, and subscriber growth. Some ESPs, like MailDrip, already come with a built-in reporting feature that provides sufficient and relevant data on the performance of your email campaigns.
However, if you are a data-obsessed email marketer who wants more in-depth analysis, tools like Google Analytics can be integrated with your ESP. Google Analytics provides you with in-depth analytics dashboards, enabling you to track the performance of your email marketing efforts extensively and make informed decisions based on the data.
Conclusion
Integrating the right tools with your Email Service Provider can significantly enhance the effectiveness of your email marketing campaigns. From automation and personalization to analytics and deliverability, each tool brings unique functionalities that optimize your email marketing efforts, engage your audience, and drive conversions.
As you explore the vast array of tools available, consider the unique needs of your business and choose the ones that align with your goals. By leveraging these tools, you can streamline workflows, gain valuable insights, and deliver personalized experiences to your subscribers. Stay ahead in the competitive email marketing landscape by integrating these powerful tools and achieving better results.
- Beginner to Boss: Mastering Email Marketing (Without Breaking the Bank)
To succeed in the field of email marketing, one must first establish a solid foundation based on fundamental ideas and tactics. This section provides the foundation for our trip, outlining the essential ideas that any prospective email marketer needs to comprehend. - Reach vs. Nurture: How Digital & Email Marketing Work Together
Digital marketing refers to the use of the Internet and digital communications to promote a brand or business. It encompasses a wide range of strategies, which include: - Segment, Personalize, Win: The EDM Equation for Email Mastery
Using personalization effectively is essential to mastering email marketing with EDMs. Email marketers may create dynamic content by using Maildrip, which lets them change the content of emails based on recipient information. With features like purchase recommendations and personalised welcomes, Maildrip ensures that every EDM is specifically tailored for the receiver, increasing engagement. - 15 Types of Email You Should Not Be Sending
An overly sales email tends to prioritize pushing products or services over building a meaningful relationship with the audience. Instead of bombarding subscribers with relentless sales pitches, focus on establishing trust and providing value. Share insightful content, industry knowledge, or exclusive offers to engage your audience genuinely. - Beyond the Basics: Discover the Secret Weapon of High-Converting Drip Campaigns.
Are your email sequences stuck on autopilot? Feeling a little “set it and forget it” when it comes to your email marketing? It’s time to take the wheel! MailDrip Mastery unlocks the power of advanced email automation, transforming your campaigns from basic blasts to finely tuned customer journeys.
