4 Best Free Email Marketing Tools of 2023


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Oluebube Anukam


If you want to begin taking your email marketing seriously, you need to divest from Gmail and all other email software like it. A good email software for marketing allows you to craft and style your emails, manage your mailing list, launch email campaigns, and view the necessary metrics for your email campaign. All these sound like they’re likely going to hurt your pockets a bit, but the returns are worth much more than the investment.

However, you might not have to worry about your pockets until much later because there are email marketing tools or platforms that offer a free plan to their users.
When we think of the free plan available on an email marketing platform, we imagine a plan that provides modern features and supports a reasonable number of subscribers and email sends. This is the criterion that we used to pick all the software on this list.

4 Best Free Email Marketing Tools

1. Maildrip:

Screenshot of the Maildrip homepage

Maildrip is an email marketing tool that every business looking to utilize free email marketing should consider. You can develop emails using the newsletter editor or the rich-text editor. The newsletter editor provides a template for you to conveniently build newsletters. You can also craft emails without the template and style them any way you feel. The rich-text editor allows you to embed videos, images, links, etc. into your email body. If you would like to craft an email with a code instead, Maildrip also gives you the option to do that.

Using Maildrip is an uncomplicated experience. The user interface is minimalist, and it was designed to be user-friendly. Even with its simplistic view, it boasts features that will take any email marketing campaign to progressive heights.

You can automate email sending, segment your mailing list, gain intuitive insights into your campaigns, integrate additional third-party tools to boost your email marketing, etc. You can apply all these to the usual instant emails you can send using any email marketing platform, or you can apply them to drip campaigns, which are a specialty of Maildrip.

Drip campaigns utilize a marketing strategy known as drip marketing to send emails that build your relationship with your customer or subscriber and keep your business top of mind, among others.

What Is Available In The Free Plan?

  • Subscriber Limit: unlimited
  • Number of emails sent: 100–1000 (monthly)
  • Subscriber segmentation
  • Email bursts of 100 emails per hour
  • Pay As You Go Option available
  • Email templates
  • Email Scheduling
  • Automation and Sequence
  • Landing page creation
  • Opt-in Forms
  • Intuitive analytics
  • Mailing list importation
  • Customer support

2. Brevo:

Screenshot of Brevo homepage

Brevo is an email marketing tool that allows you to conduct your marketing plans and campaigns over multiple channels. You can launch marketing campaigns via email, SMS, WhatsApp, live chat, etc. You can use their available personalized chat tools to converse with your customers, and you can create sign-up forms right on the platform. You can also automate your emails and campaigns, track customer activity on your website, view metrics on campaign performance, etc.

What Is Available In The Free Plan?

  • Subscriber limit: unlimited
  • Email sends: 300 emails (daily)
  • SMS campaigns
  • WhatsApp campaigns
  • Drag-and-drop editor
  • Customizable email templates
  • Transactional emails
  • Email and SMS personalization
  • GDPR Compliance

You can increase your email sends and completely remove the daily limit by opting into Brevo’s paid plan.

3. Mailerlite:

A screenshot of the MailerLite homepage

MailerLite is an affordable email marketing tool with an intuitive user interface. You can create engaging and stylish emails using their drag-and-drop editor, track your campaign performance to understand what works best for your business, build beautiful websites for your business, automate your emails and email send times, create effective sign-up forms, etc.

For the website-building part, this is an effective incentive for businesses. You can create and customize your websites and blogs all in MailerLite and avoid paying any additional cost for a website or blog. Simply put, it’s a “1 for the price of 2” package.

What Is Available in the Free Plan?

  • Subscriber Limit: 1,000 subscribers
  • Email send: 12,000 emails (monthly)
  • 24/7 email and chat support for the first 30 days
  • Email automation builder
  • Website Builder
  • Drag-and-drop editor
  • 10 landing pages
  • Sign-up forms
  • Comparative reporting

4. AWeber:

screenshot of AWeber's homepage

With AWeber, you can connect with your subscribers, design newsletters, and sell digital products. It has an easy-to-use drag-and-drop email builder as well as a landing page builder. You can automate emails based on things like subscriber behavior, improve the email deliverability segment of your mailing list, and enable web push notifications so that your subscribers can always be notified of your emails.
It also provides its users with an AI writing assistant to aid with writer’s block, inspire creativity, and draft better subject lines, as well as email copies. You can also use Canva, which is one of the most popular and beginner-friendly graphic design tools, to design your emails to fit your brand’s image.

What Is Available In The Free Plan?

  • Subscriber Limit: up to 500 subscribers
  • 1 email list
  • 1 landing page
  • Basic email support
  • Automation for 1 email


Free plans are, for the most part, provided for your business by these email marketing platforms as a temporary means to meet your business needs and avoid breaking the bank, and they are most suitable for start-ups and small businesses. You can also use them to gauge the platform’s compatibility with your business’s needs and goals. As your business grows, endeavor to pivot to a paid plan that will bring increased and improved functionality and advanced features.

Maildrip, for example, ensures that its paid plans allow the platform to scale along with your business. You can get started with Maildrip today.

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