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6 Best Email Marketing Platforms of 2023

In 2023, the world has experienced alarming inflation rates, a rising cost of living, and less purchasing power from consumers, leading to emptier [business] coffers and the need to manage your business with fewer finances. Something that should be heavily utilized by businesses, especially African businesses, this year is email. Email marketing offers businesses a way to maximize their profits with very little money and effort invested. An email marketing platform provides the tools for businesses to do just that.

4 Best Email Marketing Platforms for Creators

As a creator, what do you need in an email marketing platform? We know a free plan is a given, because who doesn't like free stuff? It can offer a testing ground for you to enable you to make an informed decision on the platform of your choice without spending precious coins, and it can level the playing field for beginners and small creators.

4 Best Free Email Marketing Tools of 2023

If you want to begin taking your email marketing seriously, you need to divest from Gmail and all other email software like it. A good email software for marketing allows you to craft and style your emails, manage your mailing list, launch email campaigns, and view the necessary metrics for your email campaign.

A Beginner’s Guide to Email Marketing

In this beginner’s guide, we’ll take you through the importance of email marketing, the benefits it offers, how to gather email subscribers, and most importantly, how to set up and optimize your email marketing efforts using Maildrip. Let’s dive in!

4 Strategies To Segment Your Email List

As an email marketer, you've probably come across the term email list segmentation a handful of times. It is a modern, data-driven feature in Email Service Providers that helps you catch up to the trend of targeted marketing strategies.

A Creator’s Guide to Making Money with Email Marketing

As a creative individual with a passion for sharing your talents or a small business looking to reach customers and provide relevant products and services, email is one of the most lucrative means of achieving your dreams.

8 Email Drip Campaign Examples to Drive Conversions

Are you looking for ways to boost your conversion rate and engage with your audience more effectively? Well, look no more because MailDrip has just the right solution for you. Today we’re taking a deep dive into the world of email drip campaigns to help you boost conversions magically.
a cycle showing email authentication

What Is Email Authentication? [An In-Depth Guide]

Modern communication encompasses a sizable number of tools that are employed every day to allow individuals to reach each other. All in all, email stands as one of the most fundamental and widely adopted means of connecting individuals and organizations globally. Email authentication is a vital aspect of communication as we know it today that ensures the legitimacy and security of email messages. It was developed to combat email-based threats like phishing and spoofing, which have been prevalent in the digital world.
A hand coming out of a laptop

Nurturing Leads with Drip Marketing

Lead nurturing is an important aspect of drip marketing as it looks at increasing the customer base of your business. It fosters the relationship between your brand and prospects as it takes them through the sales funnel to have them convert.