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It can't be overstated how important it is for you, as a business, to occupy significant real estate in the minds of your customers. Due to the advent of social media and other technological advancements in the world, it is considerably easier to start up a business and market to your potential consumers, leading to an oversaturated marketplace and fierce competition among businesses. To further add a layer of difficulty to this, the world's attention spans are, quite literally, degrading by the second. In essence, you are striving to get your products and services noticed by a collective that has an overflow of alternate options and ensuring that your offerings captivate them enough to be top of mind in most situations.
In 2023, the world has experienced alarming inflation rates, a rising cost of living, and less purchasing power from consumers, leading to emptier [business] coffers and the need to manage your business with fewer finances. Something that should be heavily utilized by businesses, especially African businesses, this year is email. Email marketing offers businesses a way to maximize their profits with very little money and effort invested. An email marketing platform provides the tools for businesses to do just that.
As a creator, what do you need in an email marketing platform? We know a free plan is a given, because who doesn't like free stuff? It can offer a testing ground for you to enable you to make an informed decision on the platform of your choice without spending precious coins, and it can level the playing field for beginners and small creators.
In this beginner’s guide, we’ll take you through the importance of email marketing, the benefits it offers, how to gather email subscribers, and most importantly, how to set up and optimize your email marketing efforts using Maildrip. Let’s dive in!