Before creating your email marketing campaign, you need to have a working marketing format as that is what determines the success of your campaign.
There are many reasons why formatting is necessary to ensure a successful e-mail campaign, among them are:
1: Better User Experience
Properly formatted emails are clean and easy to read, and this further prompts your readers to take action whenever they come across your email.
2: For Improved Load Time
If your email takes too long to load, you might lose a lot of users in the process. No one loves to wait forever, just to load the content of a single email.
3: Better Conversion Rates
To get users to engage and take actions which will in turn increase your conversion rate, you need to first format the email to have a responsive design. Well-optimized layouts can help you improve conversion, the call to action for customers to take is clear and straightforward.
How to Format email marketing campaign
Your primary goal in email marketing as a brand should revolve around passing messages to your audience properly so that they are compelled to take action. As they take action, the conversion rates will increase and ultimately your ROI will be boosted. The subject line of your email is the first set of words that recipients see when your email is delivered, and that is why you should critically focus on the subject line. Have the following in mind for an enhanced email marketing campaign:
Layout Customization and Design
It is very necessary to format the layout of your email in the right manner as it is one strong agent that determines the email flow. Email service providers (ESPs) like MailDrip can help you customize the Layout of your campaign.
To format the layout, you don’t just have to paste the Call to action (CTA) in the text, you can make use of a customized button as it is more appealing. According to a study by Campaign Monitor, it was discovered that button-based CTAs increased click-through rates by 28%.
Media in Mail
Make use of media elements like images, GIFs, cinema graphics, and video in e-mail marketing. These elements make your content intriguing and engaging.
Device Optimization
Display features like fonts, Call to Action CTA links, and navigation should be visible on all device types. If the important sections of an email are not displayed fully on a subscriber’s device, customers may view them as potential spam mails. Your email may be opened by either mobile or desktop users, and so to reduce unsubscribe rates, you should make sure that the mail is displayed correctly on both mobile and desktop views.
Formatting Color and Visuals
Colors and visuals are important in e-mail marketing and they should be applied in the right manner. They not only help you gain your readers’ attention but can also help you make a statement with your brand. When choosing a color for email marketing. You should consider the brand in mind, let the content speak of your brand, and don’t use abstract and unrelated colors.
Content Optimization
The contents of your email should be concise, direct and Descriptive. Being direct and descriptive in email marketing leaves users with the impression that a brand has something to share with them. Email message should clearly communicate the idea of promotion.
The Takeaway
Now that you understand how to format in email marketing , you can begin to optimize the different aspects of your email marketing strategy.
Want to get the best out of email marketing? Try MailDrip’s free plan to start building your email marketing strategy.
