Launching a new product is thrilling but requires meticulous preparation and execution.
A product launch email can boost your business by informing your current subscriber base about your new release without paying for advertising.
One factor to consider when launching your product is understanding your target demographic. This is essential for successful product launch email notifications.
This article offers helpful hints and examples to help you along the way.
RELATED POSTS:
- 7 ESSENTIAL GUIDES TO SELECTING AN EMAIL MARKETING TOOL
- 5 ESSENTIAL EMAIL CUSTOMIZATION TIPS FOR ENTREPRENEURS IN 2025
- 5 PROVEN HIGH-CONVERTING EMAIL AUTOMATION TIPS – MAILDRIP
- X BEST DRIP CAMPAIGN SOFTWARE TO BOOST ENGAGEMENT
What Is a Product Launch Email?
A product launch email is a targeted email sent to key stakeholders, potential consumers, and current customers to introduce a new product or service. A well-planned product launch campaign consists of more than one email.
These emails are usually distributed on the day of launch. While post-launch communications maintain momentum and encourage further product uptake, pre-launch emails successfully generate excitement and anticipation. A product launch email sequence consists of these well-coordinated emails.
There are different types of product launch emails, and they include:
- Product preview emails notify recipients when a new product or an updated version of an existing product will be released. They update users on the status of a product version’s development and create anticipation for the release. Product preview emails mainly target people on waitlists.
- Pre-order emails have two functions. They guarantee that customers who place pre-orders will have access to the product as soon as it is released and measure market demand for a new product by evaluating pre-launch sales interest.
- Beta test launch emails announce the release of a beta version for testing and feedback. To promote involvement, you can provide incentives.
- Product release emails provide a thorough overview of a product’s features and advantages. They act as the formal announcement of the product’s debut. The email should include a clear call to action, such as registering for a demo or trial.
- Feature announcement emails announce the addition of new features or functionalities, stressing their advantages and, if relevant, stating the release date to attract new clients and retain their current clientele.
- Emails with impending sales information notify recipients of sales and exclusive discounts on products that will soon be released.
- Follow-up emails help to remind prospective clients about your offers or products. Conversion is more likely to occur within a few days of the first communication.
- Event/webinar invitation emails inform recipients about launch events and webinars. These platforms are now successful marketing platforms for new features and products. Invitation emails communicate the date, time, and goal of forthcoming events or webinars.
Benefits of a Product Launch Email
Here are a few benefits of a product launch email:
- High impact: A well-written email can grab readers’ attention and inspire quick action. Product emails sent out before the launch create excitement and expectation for new features or goods.
- Cost-effectiveness: Emails are an excellent launch strategy since they provide a high return on investment (ROI) at a low cost.
- Builds expectation: Launch emails facilitate prompt product availability notifications and promote quick actions like pre-ordering, beta program participation, or feature exploration.
- Product adoption: A well-written product launch email sequence can increase adoption rates. It communicates the product’s benefits, emphasizes use cases, and guarantees ongoing user awareness.
- Re-engages inactive users: Emails announcing new product releases offer a chance to reconnect with inactive users.
How to Launch Or Create a Product Launch Email
Despite the diversity among email types, there is a consistent formula for creating the ideal product launch email.
- Create an eye-catching subject line: Write a subject line that draws readers in and encourages them to click through to the email. Subject lines impact open rates, which are the initial point of interaction with your audience. Keep your subject lines brief and direct to ensure they are understandable and convey the email content.
- Customize the greeting: Use email marketing automation systems such as MailDrip to include a brief, personalized greeting with the recipient’s name.
- Use a visually appealing header and image: To improve the email’s appeal, use a visually attention-grabbing header and image.
- Emphasize pain point solutions: Briefly explain how your solution successfully resolves consumer pain concerns.
- Provide valuable links: Provide links to enlightening blog entries and web pages for additional research.
- Include a clear call to action: Ensure your CTA is attention-grabbing and inspires the desired audience behavior. Each email in the sequence should have a CTA that is specifically customized to its aim. For example, a launch email should encourage recipients to test the product, whereas a pre-launch email might refer them to a specific landing page for further details.
- Define your target audience: Determining a user persona is the first step in personalizing the content and highlighting features that meet their unique demands. This method makes it easier to create targeted email marketing campaigns.
- Plan an email sequence: This process usually starts with an email that teases an exciting new development, addressing the problem the new product will solve without giving specifics. The launch schedule is laid out in an announcement email, increasing interest and keeping subscribers updated. A follow-up email is sent to those who might have missed earlier contacts to ensure no possible client is overlooked.
10+ Ready-To-Use Product Launch Email Templates – MailDrip
These 10+ pre-made product launch email templates are arranged according to their intended application. You can alter them to suit your target market and product.
1. Email teaser
The first email teaser builds anticipation among recipients by announcing the product launch. This email can say something amazing is coming up or emphasize some of the product’s unique features.
Subject: Emily, you’re in for a big surprise!
Email content:
Hello Emily,
This is the moment you have been waiting for. MailDrip has an interesting new product that is about to launch and be the first to make history!
This project will enhance your email marketing game, so stay tuned!
(You can add a countdown or preview picture here).
Warm regards,
MailDrip Team
2. Invitation to exclusive access
The second email is an update for your users.
In addition to reminding them of crucial points discussed in previous correspondence, you might include a captivating feature and grant them exclusive access. If you haven’t previously, this email is an excellent opportunity to provide thorough product details and visually appealing product photographs.
Subject line: Get the first look, Emily!
Email content:
Hello Emily,
We are excited to tell you about a product launch we believe you will adore. As one of our esteemed subscribers, you will have early access!
Book Your Place Right Away. Contact us @MailDrip
Best wishes,
MailDrip
3. Pre-order announcement
Consistent communication with your audience is essential, even after the first launch phase. It offers beneficial engagement chances and functions as subtle reminders about your offering.
Subject line: Emily, it’s finally here!
Email content:
Hi Emily,
The moment is here.
The wait has finally come to an end! Pre-orders are available. Secure yours today and enjoy discounts.
Pre-order now!
Warm regards,
MailDrip
4. Launch discount offer
Delivering valuable information should become your primary goal instead of just using promotional messaging.
Subtle product advertising is still essential, but first, provide your audience with real value. This can entail offering practical advice, market intelligence, unique material, and discounts on your products.
Subject line: Emily, this is your email marketing solution.
Email content:
Hi Emily,
Are you prepared to enjoy the ease of being an email marketer?
Here is your email marketing solution, MailDrip. It has been created to help you provide easy, cost-effective, and accessible email marketing.
Celebrate our launch with this exclusive deal for a short time: Get 25% off your order right now.
Three special bonuses are included with your purchase.
But act quickly! This offer won’t be around for long.
Visit MailDrip.com for all the amazing offers we have for you.
Respond to this email if you have inquiries.
Warm regards,
MailDrip Team
5. Demo or beta test invitation
Beta testing is a vital and complex part of any company’s product development strategy.
Although beta tests help obtain customer feedback and evaluate product viability, their importance goes beyond this.
- Finding early adopters: Beta announcements help build a community of devoted early testers by attracting enthusiastic people.
- Gaining customers’ trust: Businesses that allow users to participate in the beta testing process show their dedication to user-centric development and prioritize user input when developing the final product.
Attracting the best testers requires a carefully thought-out beta email announcement.
Being a beta tester will give you the unique chance to:
- get a taste of [product name] before its official release.
- give insightful criticism that directly influences the final version.
- get a complimentary copy of [product name] on launch day.
- get 50% off of everything else on your website.
Subject line: Emily, here is a special offer for you.
Email content:
Hello, Emily
I’m thrilled to invite you to participate in the MailDrip exclusive beta testing program.
As a beta tester, you will have first access to incredible new features and receive direct assistance from us. This new feature allows you to customize any template to your desired requirements.
Your insightful comments will be crucial in determining how MailDrip develops in the future.
Would you like to join? We are waiting for you.
Click here at MailDrip.
Warm regards,
The MailDrip Team
6. Launch giveaway
Giveaways are an excellent way for marketers to increase sales and expand their list of email subscribers. However, proper preparation and execution are necessary for giveaways to be successful.
The basic idea of a giveaway is straightforward: give a gift to one or more randomly chosen participants from a pool of submissions. However, giving away free goods can attract people who are only interested in the reward, resulting in short-term involvement.
To build lasting partnerships, focus on providing smaller prizes that convey your brand’s ideals and draw in truly interested clients.
Subject line: Get free entry to win exclusive access to MailDrip!
Email content:
Hello Emily,
We are excited to announce MailDrip’s launch with discounts on our monthly subscriptions!
Enter our giveaway to get a chance to win 20% off your monthly subscription.
Sign up for the giveaway right now.
Warm regards,
MailDrip Team
7. Referral incentive email
Referral programs are effective tools for individuals and corporations. Referrals can be beneficial, whether you’re a business aiming to grow your clientele or an individual trying to assist a friend or coworker.
For companies:
- Referrals from current clients: Provide discounts or unique benefits to entice clients to recommend friends and family. By doing this, you reach a wider audience and gain the trust of potential clients.
- Employee recommendations: Provide incentives to staff members who recommend eligible applicants for available positions. This uses your employees’ networks and may result in better hires.
For people:
- Job referrals: Consider recommending someone you know who would be a fantastic fit for a position at a business you respect.
- Product recommendations: Tell your friends and family about your favorite goods or services, especially if you think they would use them.
An effective referral email can help boost your brand.
Subject line: Tell someone special about your love for MailDrip
Email content:
Hi Emily,
We’re so glad you’ve loved your experience with MailDrip! It means the world to us.
We have a request. A recommendation from someone like you is the biggest compliment we could ask for.
We’re confident they’ll enjoy the same excellent service and results you’ve come to expect from MailDrip—and hopefully, it’ll make their lives a little easier.
Thank you for your support, Emily—it truly means everything.
Best wishes,
The MailDrip Team
8. Email testimonial from a customer
Client testimonials are a company’s most valuable resource.
Here are some reasons why you should ask for client testimonials:
- The majority of clients will not write reviews unless asked. Gather feedback from pleased clients via emails, surveys, or direct communication.
- Insightful reviews from your clients will inform prospective buyers of the advantages of your company.
- Incorporating testimonies into your advertising emails, newsletters, and other marketing materials will help promote your brand.
Subject line: We’d Love to Hear from You, Emily!
Email content:
Hi Emily,
I hope your week is going well!
We’re always looking for ways to improve and give our customers the best possible experience, so your feedback means so much to us. If you’re up for it, we’d be incredibly grateful if you could record a quick video testimonial about your experience with MailDrip.
It doesn’t need to be anything fancy—a short clip on your phone (even just a minute or two) sharing your honest thoughts would be perfect. Your testimonial will not only help us but also make a big difference for others who are considering MailDrip.
Let me know if you have any questions or need tips. I’m happy to help!
Thank you so much for being part of our journey, Emily. Your support truly means the world.
Warm regards,
Mr. Dolapo
CEO/Founder, MailDrip
9. Email follow-up
Follow-up emails are crucial for contacting prospective clients who may have expressed interest initially but need further interaction.
Research indicates that sending follow-up emails can significantly increase the chances of getting a response, frequently by 25% or more. They allow you to continue the discussion, answer any queries, and provide prospects with more details to help them move down the sales funnel.
Subject line: Don’t Miss Out—Your 20% Discount Ends Soon!
Email content:
Hi Emily,
Your exclusive 20% discount is about to expire, and we don’t want you to miss out!
Now’s the time to take advantage of this special offer.
Here’s the deal:
- Discount: 20% off your purchase
- Expires: [include date and time]
Claim your discount now.
Thanks for being part of the MailDrip family.
Best wishes,
The MailDrip Team
10. Announcement of webinar or event
Persuasive event invitation emails are a crucial strategy for increasing event attendance. These emails fulfill several essential functions, including creating a sense of suspense and excitement. The emails also provide the necessary details about the webinar or event, such as the date, time, venue, and agenda.
Subject line: Emily, you are invited!
Email content:
Hello Emily,
We’re excited to invite you to an upcoming webinar that you’ll love!
Here’s what it’s all about:
- Topic: [Include Webinar Topic/Title]
- Date: [Include Webinar Date]
- Time: [Include Webinar Time]
- Duration: [Include Approximate Length]
This session will cover [include key takeaways or benefits]. You’ll have the chance to ask questions and get insights directly from our speakers.
This session is your opportunity to [include what your audience will gain from the event]. Plus, it’s free!
Save your spot by registering now.
Seats are limited, so secure your spot before it’s too late.
We can’t wait to see you there. In the meantime, let us know if you have any questions—we’re here to help.
Warm regards,
The MailDrip Team
11. New feature emails
Notifying your current user base of any updates to your product or service is crucial.
Email feature announcements accomplish a few crucial goals:
- Raising awareness: They inform clients about new features and their advantages.
- Establish trust: The emails show that you appreciate consumer input and are actively working to improve the product to meet their demands.
- Create excitement: These announcements rekindle consumer curiosity and entice them to try the new features.
Consider emailing feature announcements to current and prospective clients. This will reaffirm your dedication to delighting your current clients.
Subject line: Check out our new feature, Emily
Email content:
Emily,
We’re excited to share that MailDrip has a brand-new feature. This feature allows you to reach more people, which will help you boost sales and increase engagement.
To commemorate this launch, we’re offering a unique gift today: 20% off MailDrip.
Don’t pass up this time-limited deal! The discount will end tomorrow.
Click here to learn more and take advantage of this exclusive deal.
Reach us on our website @ MailDrip
We can’t wait for you to hear from you.
Best wishes,
The MailDrip Team
Conclusion
The product launch email templates in this article are valuable tools for businesses that want to connect more deeply with their audience.
There is something even better than these templates: MailDrip.
With MailDrip, the magic lies in crafting emails that capture attention and tell your brand story.
Let MailDrip be your partner in creating captivating email experiences that inspire action and build a solid customer base.
Join us today @MailDrip to take your email marketing to the next level.
Read More: HOW TO EFFORTLESSLY SEND MASS EMAILS TO YOUR EMAIL LIST – MAILDRIP
