5+ Best Drip Campaign Software To Boost Engagement

If you’ve ever subscribed to a newsletter or downloaded a freebie online, chances are you’ve experienced a drip campaign in action—those thoughtfully timed emails that seem to show up just when you need them. Done right, these sequences can guide a lead all the way from “kind of interested” to “loyal customer.”

But here’s the thing: sending the right email at the right time to the right person isn’t easy unless you have the right tools.

Whether you’re a solopreneur, small business owner, or part of a fast-growing marketing team, drip campaigns are one of the most effective ways to keep your audience engaged, automate your workflow, and drive conversions—without having to manually hit “send” every time.

That’s where drip campaign software comes in.

In this article, we’ll walk you through some of the best drip campaign tools available right now (including one that’s perfect for creators and personal brands).

We’ll look at what makes each one stand out, who it’s best for, and how it can help you build more meaningful relationships with your audience—automatically.

Let’s get into it.

What Is Drip Campaign Software?

Before we dive into our top picks, let’s quickly clear the air on what drip campaign software actually does.

At its core, drip campaign software lets you send automated emails based on specific actions, behaviors, or time triggers.

These tools help you deliver the right message at the right time—think welcome emails, onboarding sequences, abandoned cart reminders, or even re-engagement campaigns.

Rather than blasting everyone with the same message, drip software helps you build personalized and relevant email journeys that make subscribers feel like you’re talking directly to them.

Why Do Drip Campaigns Matter?

Here’s why drip campaigns are a must-have in any email marketing strategy:

• Higher engagement: Targeted emails get more opens and clicks than generic blasts.
• Saves time: Automation means you set it up once and let it run.
• Nurtures leads: Keeps your audience warm and informed until they’re ready to take action.
• Builds trust: Well-timed emails build a consistent relationship with your subscribers.

Now that we know the “why,” let’s look at the “how.”

What are the Features of a Good Email Marketing Software?

Here are the key features commonly found in drip campaign software:

1. Customer support: It provides detailed knowledge and tutorials for self-guidance and offers email, chat, or phone support to resolve tech issues.
2. Compliance and security: A good email marketing software includes privacy and unsubscribe features to build user trust.
3. Forms and landing pages: The software should have a customizable form and landing page to help grow the email list and capture leads.
4. Scalability: It should support advanced features such as multi-language campaigns or team collaborations.
5. Email templates: It should have pre-built templates or designs, as this helps to save time.
6. Multi-channel integration: Good email marketing software should integrate with other marketing platforms and social media tools to increase reach and engagement and synchronize customer data for an easy workflow.
7. Analytics and reporting tools: It provides tools that allow users to measure performance, such as open rates, click-through rates, and bounce rates, which helps to gain insights into campaign performance.
8. A/B testing: This involves testing different subject lines, email designs, or email content to determine which version performs best.
9. Personalization/Customization: It customizes emails based on the recipient’s details to help them feel more connected to your brand.
10. Email automation: The software should allow automatic scheduling of emails based on triggers like user sign-ups, purchases, or inactivity.
11. Affordability: One of the most essential features of drip campaign software is that it is cost-friendly and inexpensive.

Why Do We Need Drip Campaign Software?

Drip campaign software is essential for many reasons. It helps create automated, optimized, targeted communication with your audience over time. 

These are the reasons the use of drip campaign software is essential to a business owner.

• Time saver: Email drip campaign software can automate customer emails, allowing businesses to spend less time manually sending out communications. This helps to save a lot of time spent on customer relations and prevents delays due to administrative errors.
• Leads nurturing: Email drip campaign software saves money by managing efficient leads while tracking ROI for each campaign in real-time, making it easier for businesses to monitor their marketing strategy.
• Consistency: It maintains a steady flow of communication, even when employees are on vacation or away from their desks for any length of time. This ensures seamless communication with prospects or customers across all channels.
• Personalized email: Email drip campaign software allows users to personalize emails, which helps build customer trust, strengthen communication between organizations and their target markets, and create a connection.
• Better metric tracking: The analytic features provide valuable insights into campaign performance by tracking metrics such as open rate, click-through rate, delivery rate, and bounce rate. Drip campaigns can produce a 119% increase in click-through rates.
• Easy segmentation: This feature allows businesses to easily segment contacts based on user behavior, demographics, or interests to tailor messages more specifically and efficiently to meet the target audience’s needs.

Drip campaign software is used across various industries and roles to automate communication and marketing roles. Here’s a breakdown of different users:

• Sales professionals use this software to send automated emails to their customers and prospective customers, allowing them to focus more on their deals.
• Small business owners utilize drip campaign software as a cost-effective way to reach customers.
• Marketers can send personalized messages, which enables them to connect and build a nurturing relationship with their target audience.
• Content creators and bloggers use email drip campaigns to engage their readers with exclusive content and promotional offers.
• E-commerce businesses use email drip campaigns to inform customers of new offers and promotions and to encourage them to purchase more products.
• Educational institutions can utilize this software to provide students with personalized learning materials tailored to their skill levels or interests. They can also engage parents with admission updates, course reminders, or event invitations.
• Public-sector agencies and nonprofits use email drip campaigns to spread awareness of their causes, keep supporters informed of new developments, and engage with volunteers.

Best Drip Campaign Software to Boost Engagement

OMNISEND

Omnisend is purpose-built for e-commerce brands that want to do more than just send emails—it’s designed to drive real revenue through smarter, multi-channel marketing.

From Shopify startups to high-growth online retailers, Omnisend gives you the tools to connect with customers at the right moment, every time.

Drip campaigns are effortless with Omnisend’s pre-built workflows tailored for e-commerce journeys like abandoned cart recovery, welcome series, and order follow-ups.

These automations can be fine-tuned to match your customer behavior and business goals across email, SMS, and even web push—no extra tools required.

Its visual editor makes building beautiful emails a breeze, while smart segmentation ensures each message lands with the right audience. You’ll also get performance insights that are actually useful—not just metrics, but clear takeaways to help improve conversions and ROI.

Designed for ease of use without sacrificing power, Omnisend streamlines what used to take hours into a few intuitive steps. It’s an ideal pick for lean teams who want enterprise-grade automation without the complexity.

Omnisend offers a generous free plan, perfect for getting started, and paid plans begin at just $16/month. Pricing scales with your contact list and includes access to SMS, advanced workflows, and priority support.

BREVO

Brevo (formerly known as Sendinblue) offers powerful drip automation, audience segmentation, and basic analytics. Thanks to its intuitive interface, Brevo makes getting started with drip campaigns easier. 

The free plan is quite a catch for small businesses where unlimited contacts can be added, but the daily send limit is up to 300 emails. It has a solid range of features, including triggers, actions, and logic options. You can, for example:

• trigger a campaign when a contact visits a specific page on your website
• optimize your approach by testing variants within your campaign
• create seamless workflows based on specific conditions

With Brevo, you pay for what you use. Their pricing model is based on monthly email volume, not contacts, making it possible to grow your audience without extra costs. The starter plan is $25/month and includes 20,000 emails per month, with additional value like free chat widgets and CRM features.

KLAVIYO

Klaviyo is an e-commerce marketing automation platform offering an easy-to-use interface and excellent tools. 

The platform has all the features to set up drip campaigns effectively:

• Email personalization
• Built-in automation
• Predictive analytics
• A/B testing for flow emails
• Flow branching
• Visual flow builder

With sophisticated capabilities like automation and personalisation, Klaviyo is a potent email marketing software. Businesses of all sizes can benefit from it, but it’s important to take the pricing structure into consideration.

With options starting at $20 per month for up to 500 contacts, Klaviyo’s pricing is tier-based on the quantity of active contacts. The cost may rise dramatically as your company and contact list increases. Even while Klaviyo has a lot of features, smaller businesses could find the cost prohibitive when compared to other email marketing platforms.

In the end, your budget and your needs will determine whether Klaviyo is worth the money. Think about how big your email list is, how automated and customised it is, and the value it brings to businesses.

MAILCHIMP

SOURCE: MAILCHIMP

Since Intuit took over Mailchimp, it has continued expanding its functionalities. Now offering robust automation features, it is a versatile tool for any business.

Mailchimp’s new feature lets you set up drip campaigns with pre-built templates. These templates provide detailed overviews of the campaign objectives, target audience, pricing requirements, and expected benefits. You can even customize these templates to suit your specific needs better.

Another highlight is Mailchimp’s user-friendly interface, which is coupled with a variety of pre-made templates to assist you in creating effective drip campaigns. Setting up campaigns for lead acquisition, customer nurturing, and re-engagement is pretty easy.

With its AI-driven capabilities, Mailchimp takes automation a step further. This powerful marketing automation platform brings an AI-generated text feature front and center to help you craft dazzling visuals and optimize your content for maximum impact.

Mailchimp’s flexible pricing structure makes it accessible to businesses of varying sizes and budgets. The free plan offers basic features, while the standard plan, starting at $17/month for 500 contacts, unlocks advanced automation capabilities, including drip campaigns. Pricing scales are based on your contact list.

CONVERTKIT

SOURCE: CONVERTKIT

ConvertKit, now known as Kit, is a user-friendly email marketing tool designed for creators and solopreneurs. It offers a simple drag-and-drop interface for building effective drip campaigns, personalizing emails, and managing your subscriber list.

ConvertKit’s free plan suits small businesses, but advanced features like drip campaigns require a paid subscription. While user-friendly, it lacks essential features like A/B testing and a traditional drag-and-drop email builder.

With tools like visual automation builders, automatic email sequences, and extensive analytics for up to 300 subscribers, ConvertKit’s subscription plans start at $9 per month.

MAILDRIP

SOURCE: MailDrip

MailDrip is free email drip campaign software that every business looking to utilize for free email marketing should consider. This software lets brands develop emails using the newsletter or rich-text editor. 

The newsletter editor has a built-in template for conveniently building newsletters. The rich-text editor allows you to embed videos, images, links, etc., into the body of your email. MailDrip also has an option for crafting an email with a code.

Why Choose MailDrip?

• User-friendly interface 

MailDrip has a drag-and-drop editor for template customization. The software makes it simple for users to create emails that resonate with their brand’s aesthetic.

• Targeting and segmentation features

With MailDrip, brands can target campaigns by considering their subscribers’ characteristics, preferences, and engagement history.

• MailDrip A/B testing feature 

MailDrip software A/B testing is easy to use. Brands can play around with different parts of their campaigns to make the right decisions.

• Personalization at its core: 

With MailDrip, email personalization is at its peak. The software has dynamic content and set-off emails for seamless delivery, allowing marketers to craft personalized content for individualized subscribers.

How to Choose the Right Drip Campaign Software

Choosing the right tool depends on a few things:

• Your goals: Are you looking to nurture leads, onboard users, or re-engage lapsed customers?
• Your team size: Solo creator vs. full marketing team
• Budget: Do you need a free plan, or are you ready to invest?
• Ease of use: Some tools offer deep customization, others prioritize simplicity.

If you’re starting small or just want something that “just works,” platforms like MailDrip.io offer a great starting point without all the tech overwhelm.

FAQs

How often should I send drip emails?

It depends on your audience and campaign goals. A welcome sequence might run daily, while a nurture series might send emails weekly.

Can I use drip campaigns for sales funnels?

Absolutely. Drip emails are a great way to guide subscribers through awareness, interest, decision, and action.

Are drip campaigns better than regular newsletters?

They serve different purposes. Newsletters are great for updates; drip campaigns are better for strategically guiding someone through a journey.

Do I need coding knowledge to use these tools?

Nope. Tools like MailDrip.io and ConvertKit are made for non-techies. You can build and launch your campaigns without touching a single line of code.

Final Thoughts

Email remains one of the highest ROI marketing channels—and drip campaigns are the secret sauce behind many successful strategies. With the right tool, you can send personalized, well-timed messages that feel helpful, not spammy.

If you’re a creator, solopreneur, or small business owner looking for a no-fuss, affordable solution, give MailDrip.io a try. It’s designed to help you do more with less—and stay connected to your audience without burning out.

So, which drip campaign software are you excited to try first?

Let us know your thoughts—or drop any questions in the comments below. We’re here to help!