If you own a small business, your priority should be on how to get customers and also retain them in the most highly effective possible way. One of the ways to make this happen is through email marketing. While you may have heard numerous things about email marketing, what many people don’t consider is the impact of the email marketing service provider used.
Choosing the right email marketing tool can go a long way in changing the game for your business both in the short and long term. To see effective results from your marketing campaign, you have to be deliberate about your choice of service providers.
Why Should You Choose the Best Email Marketing Service for Your Business?
Many factors contribute to your success in email marketing, one of which includes choosing the best email marketing service. By going for the best, you are building your marketing effort on a solid foundation and connecting with your audience in the most seamless possible way.
If managed well, the best email service providers have the basic features necessary for your company’s growth. This includes personalizing a contact’s name, mobile optimization, scalable pricing, marketing automation, customer service, and more. You need a service provider that will help you meet your business goals.
In this article, we will highlight some of the best email marketing tools that every small business should be familiar with.
MailDrip is one of the most recently launched affordable marketing platforms for solopreneurs and marketers. It is also the number one stop for any small business owner looking to make the most of email marketing with a limited budget. As its name implies, MailDrip helps you send automated drip emails most effectively.
As a small business owner or solopreneur, you need something that will help you connect with your audience promptly while converting them from leads to customers. Every email you send out counts but it should be done most cost-effectively. MailDrip helps ensure you can create your audience and form a drip campaign that will get to them at the specific time you choose.
- Automated emails
- Lead magnet emails
- Subscriber segment campaigns
- Recurring revenue
- Bit-sized demo experiences
- Detailed audience insights
- App integrations
- Built-in social media sharing tools
Compared to other marketing platforms, MailDrip is intentional about helping with lead conversions. The pricing starts from $0 per month, where you have free access to up to 1000 emails and every feature you will need to set up an ideal campaign. To send more than 1000 emails, you must upgrade to the advanced or premium plan. Get started for free with MailDrip and you will be many steps ahead of others.
2. Constant Contact
Constant Contact is a digital and email marketing platform with easy-to-use features. It is used mostly by creators who want easy access to the best features without breaking the bank. With this service provider, you can have access to branded templates, app integrations, a free image library, and easy insight tracking.
Constant Contact has a one-month free trial, after which their pricing starts as low as $9.99 per month. An upgraded plus account is $45/month and it gets you more features such as email automation, drip campaigns, additional list growth tools, conversion and sales reporting, and more. You also have access to live customer support and helpful resources.
Sendinblue is a smart platform for growing businesses with intriguing features such as SMS and email marketing built into one. With this, you can also personalize your marketing account with CRM, marketing automation, and transactional email. The platform is easy to use for both beginners and experts in email marketing.
The pricing starts from $0/month where you have free access to unlimited contacts and up to 300 emails per day, all of which will have the Sendinblue branding. To assess other features such as marketing automation, unlimited emails, email support, priority sending, and more, you will have to upgrade your account, with pricing starting at $25 per month.
ConvertKit is the marketing platform used by many creators today and this includes bloggers, influencers, video creators, artists, musicians, and more. With this, you can grow your audience, automate your marketing, and sell digital products. If you are a digital creator, this will be an excellent option for you, as you can link your audience from other social media accounts and online stores to your email list and create leads from casual visitors.
ConvertKit has a free pricing option where you have free access to 300 subscribers, unlimited landing pages, and community support. To get other intriguing features such as third-party integrations, additional team members, visual automation builders, and more, you need to upgrade your account. You have the Creator account starting at $9 per month and the Creator Pro account starting at $25 per month.
MailChimp is a marketing and automation email platform and one of the most popular email marketing service providers today with a wide range of features. Whether you are just starting or have been in the email marketing business for a while, MailChimp can come in handy. This could be an option for you if you need a service that has been around for long and offers stability.
It offers most of the features you would require in an email marketing platform with a price starting at $0. For the free pricing option, you only have access to marketing CRM, creative assistant, website builder, MailChimp domain, and forms & landing pages. To get the most of it, such as A/B testing, custom branding, customer journey builder, and message scheduling. you will have to upgrade your account. Other pricing options are $11, $17, and $299 for Essentials, Standard, and Premium accounts respectively.
However, while MailChimp might be a popular platform, it is not necessarily the best due to the limitations most small business owners are faced with. This includes being limited to 2000 contacts for the free plan, whereas some other platforms provide much more.
Which is the Best Email Marketing Service Provider?
All of these email service providers have their features and whether or not they are the best depends on what you need in your business. Some are small business-friendly while others may not be. It is now up to you to look through their features and understand how they can benefit your business. For example, not everyone understands the ultimate guide to email marketing, and to help you navigate around that, MailDrip offers the option to help you manage your email marketing for free. All you have to do is fill out the form below to get started with the process. Align the pros of these platforms with your business goals and compare them with others, then you can reach a solid decision for your business progress.