Did you know that new subscribers open most welcome emails?
Welcome emails usually have the highest open rates in any email marketing campaign.
According to WordStream, a welcome email has an average of a 4x higher open rate than a standard email marketing campaign and a 5x higher click-through rate (CTR) than regular emails.
Even with this astounding statistic, you may be surprised to know that not all websites, businesses, and online platforms send welcome emails to their users.
Creating a well-crafted welcome email is vital for your business primarily because it is your businessâs first point of contact and impression with new subscribers.
Although there are different welcome email examples, it is important to ensure optimization regardless of type, template, pattern, or example. This initial interaction can significantly impact customer relationships, setting the stage for engagement and loyalty.
First impressions last a long time; if trust and rapport are lost, it will take a lot of work to regain them.
What are welcome emails?
Welcome emails are essential tools to increase your email engagement and open rate.Â
A welcome email is the first email users receive upon signing up for a brandâs newsletter or email list.
To establish a good relationship with your subscribers, you can send various welcome email examples, such as videos, sign-up forms, special offers, or a simple âhelloâ message.
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Key elements to include in a welcome email
1. A compelling subject line
The subject line of your welcome email is the first set of words recipients see when your email is delivered, so you should critically focus on it. The welcome email subject line should not be bulky but concise, straight to the point, and engaging.
2. Personalized email content
Apart from the subject line, personalization is a key tool for triggering email recipients to take action. When new users receive personalized welcome emails, they feel at home, which increases campaign engagement, customer retention, and email click-through rate (CTR).
3. Subscriber benefits & expectations
Include the rewards, benefits, and what people will gain when subscribing to your newsletter.
As they subscribe, let them know what they will receive in return. It doesnât have to be a monetary reward or discount; you can promise them your brandâs services.
Let the audience know when to expect to hear from you and how frequently they will receive update messages.
4. A call to action (CTA)
Every successful email campaign is expected to include a call to action. By including a call to action in all of the welcome messages you send to your new subscribers, you can drive the engagement rates of your campaign successfully.
Powerful welcome email examples
1. MailDrip welcome email
About: MailDrip is an email marketing app that allows you to send drip emails to your target audience, making it easier for businesses to automate communication with their audience.Â
Email type: Promotional
Subject Line: Welcome to MailDrip!
What I like: Establishing rapport by letting the subscriber know thereâs a human on the other end is strategic and effective.
Also, including a link to a community and promising a follow-up email are great ways to engage new subscribers.
2. Scribd welcome email
About: Scribd is a digital library with over 195M documents and counting. You can find and upload text on every topic and niche, from academic papers and legal documents to DIY hobbies and manuals.
Email type: Service + Feature description
Subject Line: Welcome to Scribd!
What I like: A single CTA is bold but often effective in welcome emails. This allows your user to know what their next step is.
I also love the âWhy youâll love Scribdâ section of the email, as it highlights their best features.
3. SARMLife welcome email
About: SARMLife is a digital marketing organization founded by Ruth Adeyemi with a proven track record of driving organic traffic, enhancing search visibility, and boosting conversions.
Email type: Description + resources
Subject Line: Hannah, Welcome to SARMLife.
What I like: Personalization is always a hit with emails, especially when this will be the subscriberâs first contact with your business.
Combine that with a description of the expected service and links to resources based on your interest, and you have an excellent welcome email example.
4. Duolingo welcome email
About: Duolingo is a popular language-learning app that uses a game-like approach to make learning fun and engaging.
It offers courses in over 40 languages, including Spanish, French, German, Chinese, and many more.
Email type: Welcome Tips
Subject Line: Welcome to Duolingo! Here are 2 important tips.
What I like: The welcome email is sent after setting up your account, making it more tailored to your learning.
They send your welcome email with statistics and tips on improving the language you are learning.
5. Quizlet welcome email
About: Quizlet is a popular online learning platform that uses flashcards and other study tools to help students learn and memorize information.
Itâs an excellent resource for students of all ages, from elementary school to college and beyond.
Email type: Platform description
Subject Line: đ Welcome to Quizlet, Godswill
What I like: Quizletâs welcome emails include a short description of its services, which is a great example. They went a step further and gave direct links to get started.
6. Bybit welcome email
About: Bybit is a popular cryptocurrency exchange platform that offers a wide range of trading products and services
Email type: Incentive
Subject Line: đ Welcome to Bybit! Earn up to $5,000 in rewards!
What I like: What entices a subscriber more than gifts?
See how thereâs not much talk? Few words and gifts.
7. BabyCenter welcome email
About: BabyCenter is the worldâs number one digital parenting resource, reaching millions of new and expectant parents monthly. Its goal is to create a world of healthy pregnancies, thriving children, and confident parents.
Email type: Service description
Subject Line: Welcome to BabyCenter
What I like: This welcome email exampleâs unique feature is the tailored instructions based on the mailing platform.
The supportive tone of the mail also suits the target audience.
8. SE Ranking welcome email
About: SE Ranking is a comprehensive all-in-one SEO platform designed to help businesses and digital marketing agencies optimize their online presence. It offers various tools and features to aid in multiple SEO tasks.
Email type: Get started guide
Subject Line: Welcome to SE Ranking!
What I like: Including a way for subscribers to retrieve their data is wise!
Also included is a list of what needs to be done to set up the account, FAQ, community, and links to other resources.
9. Sats welcome emailÂ
About: The Sats App is a digital wallet that enables users to store digital USD, make payments, and transfer funds easily
Email type: Platform description
Subject Line: đ°Welcome to Sats! Start saving today!
What I like: The welcome email is short, direct, and has a single CTA.
This way, subscribers are clear on what action to take.
10. Funnelytics welcome email
About: Funnelytics connects whiteboarding technology to your data so you can plan your marketing funnels, visually measure how well they perform, and identify what to optimize next.
Email type: Long-form welcome email
Subject Line: Welcome to Funnelytics, Hannah!
What I like: personalization, building rapport, linking to relevant resources, a video introduction, and the promise of a follow-up email.
All the right things are in the right places!
11. EatingWell welcome email
About: EatingWell has published award-winning journalism about food, nutrition, and sustainability for over 30 years. Their mission is to share flavor-packed recipes worldwide, celebrating fresh ingredients and the farmers, artisans, and chefs who bring them to the table.
Email type: Curated products list
Subject Line: Welcome to EatingWell
What I like: Should we talk about the high-quality food images? The curated list of recipes catering to different needs will ensure subscribers click on at least one.
12. YouVersion welcome email
About: YouVersion creates biblically centered, culturally relevant experiences that encourage and challenge people to seek God daily.
Email type: Service recommendations
Subject Line: Welcome to YouVersion
What I like: What I like the most about this welcome email is the link to the different services they offer and the link to their help center in case a new subscriber is lost.
13. Ubersuggest welcome email
About: Ubersuggest is one of the best keyword research tools for generating content and keyword ideas. You can track your rank daily, do a competitor analysis, or conduct a site audit among the many features the all-in-one SEO tool can expand on.
Email type: Get started resources
Subject Line: Welcome to Ubersuggest đ Hereâs a Few Tips
What I like: Neil Patel is known for his simple, straight-to-the-point newsletters, and his welcome email is no exception.
What better way to get started with his subscribers than by giving them the necessary resources?
14. Canva welcome email
About: Canva is a user-friendly graphic design platform that empowers individuals and businesses to create stunning visuals using pre-made templates without advanced design skills.
Email type: Get started + tips
Subject Line: Welcome to Canva. Let the creative fun begin!
What I like: Including the ââkeyboard shortcutâ tips and a link to download the app is gold!
They provided options for their subscribers regardless of what device they used to view the mail.
15. Fiverr welcome email
About: Fiverr is a leading digital freelance solution on a global scale. It provides access to high-quality, specialized, and diverse human talent on an AI-enhanced platform.Â
Email type: Top service recommendations
Subject Line: Welcome to Fiverr!
What I like: A simple and direct welcome email is always a hit, and highlighting their top services gives the subscriber insight into how things are on the platform.
16. eMarketing Institute welcome email
About: eMarketing Institute offers 100% free beginner-level digital marketing courses, free certifications, and free ebooks within the field of digital marketing.Â
Learn more about eMarkting Institute.
Email type: Guide
Subject Line: Welcome to eMarketing Institute
What I like: I love how they simplified the entire process to their subscribers. Another excellent move was including a link to FAQs.
17. Goodreads welcome email
About: Goodreads is the worldâs largest site for readers and book recommendations. With Goodreads, you can see what books your friends are reading, track the books youâre reading, have read, and want to read.
You can also check out your personalized book recommendations. Their recommendation engine analyzes 20 billion data points to give suggestions tailored to your literary tastes.
Email type: Feature highlight
Subject Line: Welcome to Goodreads
What I like: Itâs straight to the point and very direct. Personalization is an extra point and helps cushion the directness of the mail.
18. Zapier welcome email
About: Zapier helps you automate the most tedious parts of your day-to-day job.Â
With 7,000+ integrations and service offerings, it empowers businesses everywhere to create processes and systems that let computers do what they are best at, and humans do what they are best at.
Email type: Detailed Guide
Subject Line: Welcome to Zapier, Godswill!
What I like: I love how they included a video guide, a link to a webinar, and template recommendations for their users. I also love that they made provision for people who might not be interested in the lessons but would love to go straight to work.
19. Slack welcome email
About: Slack is an AI-powered platform for work, bringing all of your conversations, apps, and customers together in one place. Around the world, Slack helps businesses of all sizes grow and increase productivity.
Email type: Get started tips
Subject Line: Welcome to Slack, SARMLife WORKSPACE!
What I like: I love how they included tips for getting started, and in case those are not enough, they included a link to other tips relevant to first-time users.
How to use welcome emails to build strong customer relationships
Welcome emails are perfect for building a solid customer relationship with your new users.
Here are ways to use welcome emails to build a long-lasting customer relationship:
1. Make it a habit to say thank you
It is okay to thank your new customers when they purchase products from your store. You can include the thank you message in the subject line of your welcome email. For instance, âThank you, Audley, for signing up with MailDrip,â or âWelcome to MailDrip!â
2. Introduce the account and support team to your new customers
As soon as customers start using your product or services, they should know the available support team and account contact details in case of problems in further transactions. When introducing your team, you build trust, which is critical in establishing relationships.
3. Provide resources that are helpful and educational
Links to your knowledge base articles, support sites, or active communities are ways to keep your customers tuned in. When customers join your community, they build relationships with the brand and actively engage in forum discussions.
Conclusion
Although welcome messages are sent to users based on their personalized needs, they usually follow a professional template, and the essence of an email template is to ensure you donât miss the important content of your mail.
With the MailDrip welcome email template, brands can customize their welcome email layouts, structure the emails to meet their goals and optimize them for maximum engagement.
Make a great first impression! Download our welcome email template.
READ MORE: 9 LEAD NURTURING STRATEGIES TO CONNECT WITH YOUR CUSTOMERS
