Recipients will most likely interact with the content of a mail because of the subject line they see first.
When the email message is sent, what triggers a recipient to open it up is the relevance or urgency of the subject line, this is because that is the first thing displayed on the email message asides the senders name. When the subject line is not well crafted, you are leaving the recipients with an option to spam the mail you sent. Most spammy emails were reported judging by their subject lines and not necessarily content.
Subject lines have a great tendency to either make or mar your email marketing campaigns. By employing our tailored strategies for crafting the perfect email subject line and real-world examples, you can maximize the open rates of your email marketing campaigns and, in turn, increase click-through rates (CTR) and return on investment (ROI).
If your emails are experiencing low open rates, the bulk of your problem lies in the email subject line you are using. Learn with this guide how to create captivating email subject lines for a maximum boost in open rates and higher engagement.
Impact of personalized subject lines on open rates
When you write personalized email subject lines, there is a 22% higher tendency that the email will be opened. Personalized subject lines have higher open rates across industries.
There are different ways to personalize your email subject line. It may be:
● Using the subscriber’s name
● Making use of casual language,
● Sharing with them something personal
● Using a copy that shows that you are familiar with them.
Here are the impacts of personalized subject lines on open rates:
Personalized subject lines capture attention.
Making use of personalized subject lines is a strategic way to captivate the attention of your recipients, and it enhances open rates. The open rates of emails sent with personalized subject lines are 22% higher than other types of subject lines. Let’s check out these examples.
“Christiana, Are you coming?”
“Thompson, you’ve changed.”
When you send emails with personalized subject lines to recipients alongside their names or personal details, it captures attention and increases the likelihood of being opened by the recipient.
The recipient feels valued and is eager to respond.
A personalized email subject line creates a sense of value, and the recipient is eager to open up the mail and see what is in there. In a crowded mail box, one will first consider emails that are personal to them, and they will most likely engage with your campaign because they feel you created it personally for their consumption.
An example is “Audley, thanks for helping us.”
Tips for writing compelling subject lines.
1: Let it be concise and straight-to-point
When you write a confusing subject line, there is a higher probability that the recipient will either ignore it or list it as spam.
Apply these rules:
● Optimal subject line length: Keep it brief; 6–10 words is okay.
● The most valuable information that captivates attention should be at the beginning of the subject line.
● Try as much as possible to avoid long and unnecessary phrases.
● Write using strong verbs that command action and what the recipient will gain. Action verbs like “discover,” “unlock,” etc.
2: Write personalized subject lines.
There are software programs that help you personalize your subject lines. MAILDRIP offers creators a solution to email personalization, easier email marketing solutions, and saves time.
Personalization is a boost to email open rates for many users, and with the right things done, you will watch your campaign perform massively.
3: Be direct and descriptive.
Being direct and descriptive with your subject line leaves your recipient with the impression that you have something to share with them. Your subject line should communicate the idea of your promotion in a descriptive way. Subject lines may also be used to call attention to deals in a straight-to-the point way.
4: Try as much as possible to avoid too much punctuation.
When you put too many punctuation marks on your email subject line, it makes the email look like spam mail. By punctuation marks, we are also talking about special characters; if you must use them, let it just be once.
5: Don’t make use of all caps.
All-caps letters are not enticing; they are not pleasing to behold in an email subject line. Avoid them, please.
6: Make sure your subject line is clear about the desired call to action conveyed in the message body.
A hint about the action that you want your audience to take after going through your email should be included briefly in the subject line. Let’s say you want them to shop for a product at discounted rates. The subject line should contain an action word; let it clearly state the desired action of your e-mail campaign.
Remember:
By implementing these strategies and focusing on crafting a perfect email subject line, the open rates of your email campaigns will skyrocket in no time.
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