Why is my email campaign click through rate so low: Are you struggling with low CTRs in your email campaigns? Learn more with our guide on how to strategically improve click through rates for your upcoming campaigns.
The CTR metric is a percentage metric that is issued to measure the success of an email campaign, as it shows the number of users who clicked on a link or took actions after visiting what you shared.
Why is my email campaign click through rate so low
There are certain practices you are doing wrong which is making your click through rate get so low and until you take note of them and apply the below strategic approach, your click through rate may remain poor.
1: Your Subject Line is Not Catchy
Your CTR is low because the subject lines of the mail you send out to subscribers is not catchy enough to drive them to engage with the email content. Poorly optimized subject line is the main reason why your click through rate is so low. When the email message is sent, what triggers a recipient to open it up is the relevance or urgency of the subject line, this is because that is the first thing displayed on the email message asides the senders name. If your emails are experiencing low open rates, the bulk of your problem lies in the way you optimize your email subject line . When the subject line is not well structured, you are leaving the recipients with an option to spam the mail you sent. Most spammy emails were reported judging by their subject lines and not just the content of the mail.
2: Your contents are not personalized
Apart from the subject line, personalization of content is a key tool that triggers recipients of your email to take action. You are probably experiencing low CTR because your campaigns are not personalized. When new users receive personalized welcome emails, it makes them feel at home and increases your campaign engagement rate, customer retention, and email click-through rate (CTR). Studies revealed that personalized emails have a 14% higher CTR and a 50% higher open rate. When you send emails with personalized subject lines to recipients alongside their names or personal details, it captures attention and increases the likelihood of being opened by the recipient.
3: Mails that has no reward or benefits to your subscribers are most likely to be ignored
Your email click through rate is too low because you didn’t include any offer for your subscribers. For better CTR, you should include the rewards, benefits, and what your users will gain when they patronize your product. As people subscribe to your newsletter , let them know what they will receive in return. It mustn’t necessarily be in the form of a monetary reward or discount; you can promise them your brand’s services.
4: Failure to Include Call to Action in your campaign
When there is no call to action, some subscribers may just think they have all the message you are passing across without clicking, and this may be why your click through rate is so low. Every successful e-mail campaign is expected to include a call to action. Welcome emails should contain a call to take further action. When you include a call to action within all of the messages you send out to your new subscribers, you can successfully increase click through rate and in turn boost the engagement rates of your campaign.
5: Using All CAPS
All-caps letters are not enticing; they are not pleasing to behold in an email body or subject line. Subscribers will send it to spam because they think it is a random mail from spam sources.
Takeaway
Now that you understand why your click through rate is so low, you can begin to optimize the different aspects of your email marketing strategy.
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