What is the difference between email sequence and drip campaign? An effective way of maintaining close relationships with customers is through an email list. Email sequence is akin to a drip campaign in many ways; they are both forms of pre-scheduled emails that are sent to an audience to engage them to possibly increase sales and profits.
Is there a difference between email sequence and drip campaign? Find out by going through our guide.
In this article, we will provide a breakdown of the basics of email sequence and drip campaigns. With knowledge from this article, you should be able to turn your email list into a profitable machine.
What is the difference between email sequence and drip campaign?
Email sequence is similar to a drip campaign. They are already-created email contents that are pre-scheduled to be sent when a user performs certain tasks on your company’s website or page. These emails are sent to engage them so they can purchase your products or access your services.
Here is the difference.
It is called an email sequence because it sends a series of emails across alongside scheduled auto-follow-ups with preset conditions.
According to ConvertKit, the difference between email sequence and drip campaign lies in the series of propagation. Refer to the image above for better understanding.
A drip sequence, just like a drip email campaign, is a strategy in automated email marketing that businesses use to deliver several emails to their subscribers for a specific time range. The emails sent to customers are triggered by an event or specific actions performed under a predetermined time.
With an email sequence structured in the right manner, businesses can ultimately
Build a relationship with long-standing users and customers. On the other hand, for a drip campaign, the specific intent is determined by the consumer’s behavior on the page.
In all, email sequence and drip campaigns are utilized by businesses for higher engagement and ROI, as they have been effective to a great extent when compared to other communication channels.
Why use email sequence and drip campaigns?
Email sequence and drip campaigns help your business stay relevant.
Email schedules and sequences sent on a time-to-time basis help to maintain constant communication with your customers. This can help your business to gradually build real estate in their minds. It is an effective way to keep your brand relevant and always sought out by a customer whenever they come across or desire a related product.
Learn how to run a successful drip campaign
Email sequence and drip campaigns are a great way businesses maximize return on marketing efforts.
Email sequence and campaigns can help a brand generate up to 50 percent more sales-ready leads through steady communication with customers. Drip marketing is a low-cost, high-return investment for any business.
With sequenced emails, automation is made easy.
The beauty of sending prescheduled emails is in its automation capabilities. Businesses can use marketing automation software to seamlessly schedule and send emails automatically. This streamlines the campaign management process, and there is consistent and timely message delivery.
