Email marketing as a service for customer engagement: To generate and convert leads as a business , there isn’t any powerful digital marketing strategy than that of email marketing.
Email marketing service providers can help brands send out automated messages, personalized email contents that passed individualized message of your brand promotions and announcements to customers for better engagement and conversions. Anything from sending out daily/weekly email newsletters and promo alerts to user survey forms and an invitation to attend events or program can be considered an e-mail marketing practice.
Is email marketing a service?
Yes, email marketing is a service. When you talk about email marketing as a service, you are looking out how brands utilize the features of an e-mail marketing software platform in building customizable templates, sending out campaigns, and data gathering . One of the features that makes email marketing services outstanding is its ability to organize and segment your mailing list into groups based on specific interest. Email marketing services are here to make your life easier.
What is Email marketing as a service?
Email marketing as a service is the made possible through the work of service providers. Email marketing service providers can help brands send out automated messages, personalized email contents that passed individualized message of your brand promotions and announcements to customers for better engagement and conversions. Through email marketing , you can send out personalized messages to specific subscribers, and this is a perfect boost to engagement.
How Know if an email marketing service is efficient
Making up your mind on the email service provider to invest your money into is not an easy decision and you shouldn’t take take it lightly. You wouldn’t want to waste any penny allocated to your marketing efforts and so any investment should have a corresponding ROI or do you want to risk loosing it. You need to carefully plan it out. Ensure that you look out for these below features before choosing a platform for your business.
How many subscribers and sends are available in the software’s free plans
To make a choice of an email marketing service, you may want to check how generous they are with their subscription offers, how many free sends per month ? You may also check their trial duration.
Templates and Automation features
Email templates and automation features are what makes your campaign exceptional. For an effective email marketing as a service, the options you are going for should come with fully-designed and professional templates even in the the free version. The templates must be customizable and easy to use for non technical staff, it shouldn’t require programming codes because not everyone can use them.
That’s not all, there are still other features to look out for to ensure an effective Email Marketing Service. The Features are:
- Ask if the service offer Drag-and-drop email editor features?
- Are there Mobile-optimized and customizable templates for me?
- is it able to Send time optimization?
- can the software run A/B testing ?
- Check out for segmentation, personalization, and dynamic content features.
- What is the email list management feature?
- How can campaign performance be tracked? Are there full visibility access for analytics and campaign results?
What’s the plan from here?
Getting started with an email marketing service is your first step to leveraging the powerful digital marketing strategy in email marketing and getting the best from email marketing as a service. MailDrip is a great choice if you’re trying to connect to your customers and prospects using email marketing. With affordable plans and full email marketing automation tools, start a ride into a successful digital marketing journey. You can also sign up and try it for free!
