A well-crafted welcome email is important since it is the first impression that a company makes with new blog subscribers, newsletter subscribers, or potential customers through an email message.
When you create a compelling welcome email, the possibilities of customers interacting with what you send are significantly boosted, and of course, there is a higher open rate. It is the open rate that lets you know the number of recipients who actually engaged with your emails.
What are welcome emails?
Welcome emails are important tools to increase your email engagement and open rate. A welcome email is the first email users receive upon signing up to a company’s website, when they subscribe to a company’s email list, or when they submit emails to an online store.
Welcome emails can be sent in the form of videos, sign-up forms, special offers, or a hello message that must be friendly and cheerful to build a friendly relationship with your business’s new contact.
High open rates of welcome emails compared to other types of emails.
One of the parameters used to determine the success of your email campaign is the open rate. The open rate shows how successful or unsuccessful your email marketing campaign is. A campaign with a high open rate means that you have captured the interest of your subscribers. A tested and trusted method to deliver captivating content for higher open rates is through welcome emails. The emails should be well structured from the subject line to entice your new customers, and they may also be in the form of offers and giveaways.
Since welcome emails are the first impression that a company makes with new customers, the likelihood of your subscriber interacting with the personalized welcome email from your brand is way higher than other types of email, with a 68.6% open rate. First-timers are usually inquisitive, and sending welcome emails is a perfect way to win their hearts.
According to Wordstream, a welcome email has an average of a 4x higher open rate when compared to the standard email marketing campaign. There is also a higher click-through rate (CTR) of 5x for the welcome email than the regular standard emails.
Key elements to include in a welcome email.
The subject line of your welcome email is the first set of words that recipients see when your email is delivered, and that is why you should critically focus on the subject line. The welcome email subject line should not be bulky; instead, it should be concise, straight to the point, and interesting.
Personalized email contents
Apart from the subject line, personalization is a key tool that triggers recipients of your email to take action. When new users receive personalized welcome emails, it makes them feel at home and increases your campaign engagement rate, customer retention, and email click-through rate (CTR).
Benefits users gain from subscribing
You should include the rewards, benefits, and what your users will gain when they subscribe to your newsletter. As they subscribe, let them know what they will receive in return. It mustn’t necessarily be in the form of a monetary reward or discount; you can promise them your brand’s services.
Expectations
Let the audience know when they should look forward to hearing from you, how frequently they will receive update messages.
A call to action (CTA)
When we say welcome message, it does not just stop with thanking your new customers and subscribers. Every successful e-mail campaign is expected to include a call to action. Welcome emails should contain a call to take further action. When you include a call to action within all of the welcome messages you send out to your new subscribers, you can successfully drive the engagement rates of your campaign.
How to use welcome emails to build strong customer relationships.
Welcome emails are the perfect time to build a solid customer relationship with your new users. Here are ways to use welcome emails to build a long-lasting customer relationship:
Make it a habit to say thank you.
It is not odd to thank your new customer when they purchase products from your store. You can include the thank you message in the subject line of your welcome email. For instance, “Thank you, Audley, for signing up with Maildrip,” or you can use “Welcome to Maildrip!”.
Introduce the account and support team to your new customers.
As soon as customers start to use your product or services, they definitely may wish to know the available support team and account contact details in case of problems in further transactions. When you introduce your team, you are building trust, and trust is a critical tool in establishing any relationship.
Providing resources that are helpful and educational
Links to your knowledge base articles, support site, or active communities are ways to keep your customers tuned in. When customers join your community, they build relationships with the brand, and they will engage actively in forum discussions.
The best welcome email template for higher open rates
Although welcome messages are sent to users based on their personalized needs, they usually follow a professional template, and the essence of an email template is to make sure that you don’t miss the important contents of your mail.
With the Maildrip welcome email template, brands can further customize their welcome email layouts, structure the emails to meet their goals, and optimize them for maximum engagement.
Make a great first impression! Download our welcome email template.
