Digital products have become one of the most profitable ways to earn online — no shipping costs, no storage issues, and once you create them, they can keep generating income for years.
With more people working, learning, and shopping online, the demand for digital goods is higher than ever.
But not all digital products are created equal. Some sell better than others because they solve real problems, save time, or help people reach their goals faster.
If you’re a creator, coach, or small business owner looking to start selling online, knowing which digital products are in demand is the first step.
Let’s go through the top-performing digital products right now — and how you can use tools like MailDrip.io to promote and sell them effortlessly.
1. Online Courses
Online learning has exploded. People are hungry for knowledge — especially in practical, results-driven areas like digital marketing, productivity, fitness, and finance.
If you’re good at something, there’s likely an audience ready to pay to learn from you. Platforms like Teachable, Gumroad, or even a personal website make it easy to host your course.
The secret to success here isn’t just great content — it’s consistent promotion. That’s where email automation comes in. Using MailDrip.io, you can build a simple drip sequence that sends course updates, bonus tips, and reminders to students, keeping them engaged and coming back for more.
2. eBooks and Guides
eBooks are one of the oldest and most reliable digital products around. They’re low-cost to produce and can be sold or given away as lead magnets to grow your email list.
The most in-demand topics include:
- Self-improvement and personal finance
- Health, wellness, and nutrition
- Small business and entrepreneurship
- Technology and productivity
Once you’ve written your eBook, MailDrip.io can help you set up a drip campaign that nurtures your readers — maybe sending a 3-part series of helpful emails with actionable insights, ending with a soft offer for your premium content.
3. Templates and Digital Tools
Templates are booming because people love shortcuts. Resume templates, social media calendars, Notion dashboards, financial trackers, and business proposal templates are selling fast on platforms like Etsy and Gumroad.
The appeal is simple: they save time.
If you’re creative or organized, you can turn your systems into downloadable templates. Then, use MailDrip.io’s “Pay As You Go” (PAYG) email system to send updates or new product releases to your subscribers without needing a monthly plan. It’s flexible and perfect for creators testing out digital sales.
4. Printables and Planners
Printable wall art, meal planners, study journals, and budgeting sheets are among the top sellers in the home and lifestyle category.
They’re easy to create using tools like Canva and can appeal to a wide audience — parents, students, small business owners, and more.
To stand out, focus on design and usability. Beautiful, minimalist designs tend to sell best.
Once you’ve launched your printable shop, set up an automated welcome email sequence in MailDrip.io to thank new customers and suggest related products. That simple touch can turn one-time buyers into repeat customers.
5. Memberships and Subscriptions
Membership sites and digital subscriptions are thriving because they offer recurring income and a sense of community. Creators now offer everything from monthly coaching sessions to exclusive video tutorials and resource libraries.
The key here is consistent value delivery. Subscribers need to feel like they’re getting more than they pay for.
MailDrip.io makes managing this easier by automating content delivery. You can schedule new lessons, newsletters, or updates weekly — so your members stay informed without you manually sending each message.

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6. Stock Photos, Videos, and Music
If you’re a photographer, videographer, or musician, stock platforms like Shutterstock, Adobe Stock, or Epidemic Sound offer great opportunities to monetize your work. But building your own site to sell digital media gives you full control — and higher margins.
Use email marketing to stay in touch with your audience. For example, MailDrip.io can automatically send “New collection” announcements or exclusive early access to your loyal followers.
7. Digital Art and NFTs
Digital art has transformed the creative space. While the NFT buzz has cooled, unique digital art is still in demand — especially for branding, gaming, and online decor.
You can sell art directly through platforms like Etsy, Gumroad, or your website. To keep your buyers engaged, set up a short drip campaign with behind-the-scenes updates, design previews, or early access offers. It helps build loyalty around your brand.
8. Software and Apps
Software products like Chrome extensions, mobile apps, or SaaS tools continue to see strong demand — especially those solving niche problems like task management or content planning.
If you’ve built a small app or tool, you don’t need a big marketing budget. Use an automated email drip campaign to onboard users, educate them, and introduce premium upgrades over time.
MailDrip.io’s automation system can send emails daily, weekly, or monthly — making user communication consistent and effortless.
9. Digital Courses for Professionals
Unlike general online courses, niche professional courses — like those for accountants, designers, or small business owners — are particularly profitable.
These audiences value certification and practical learning they can apply immediately. By combining educational content with automated email reminders and progress updates, you can create a seamless learning experience.
MailDrip.io can help manage the communication side — sending lessons automatically and encouraging users to complete each section.
10. Audio Content and Podcasts
Audio is growing fast. Many people prefer listening to content instead of reading it, especially during commutes or workouts. Paid podcasts, audio courses, and meditations are gaining momentum.
If you’re building an audience through audio, you can use email to deepen engagement. Send subscribers transcripts, episode notes, and exclusive bonus recordings through MailDrip.io’s simple scheduling system.
FAQs
Which digital products sell the fastest?
Templates, printables, and online courses often sell the fastest because they have clear value and are easy to deliver. However, your success depends more on your niche and marketing strategy than the product type itself.
Do I need a website to sell digital products?
Not always. Platforms like Gumroad, Etsy, and Podia make it easy to sell without a website. Still, having your own site helps you control your brand and build a long-term audience.
How do I promote digital products effectively?
Email marketing is one of the best ways to promote digital products because it builds trust over time. Tools like MailDrip.io let you create automated drip campaigns that nurture leads and boost conversions without constant manual effort.
What’s the easiest digital product to start with?
eBooks or templates are great starting points. They’re simple to create, require minimal tools, and help you learn how digital sales and marketing work before moving to more complex products.
Final Thoughts
Digital products aren’t just a passing trend — they’re the future of creative entrepreneurship. From eBooks to online courses and templates, the opportunities are endless if you know your audience and stay consistent with promotion.
If you’re ready to start selling your own digital product, MailDrip.io can help you simplify the process. You can create automated email sequences, send newsletters, and nurture leads without worrying about complicated setups or high costs.
Start small. Test what works. Then scale up.
So, what kind of digital product will you create first — and how will you use email to grow it?