What Is Best Digital Product To Sell?

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By John Udemezue

July 24, 2025

If you’ve ever thought about earning income online—whether as a side hustle or a full-time gig—you’ve probably come across the idea of selling digital products.

From eBooks and courses to templates and software, digital products have become a favorite for creators, freelancers, and business owners alike.

And it’s no wonder why: once created, digital products can be sold repeatedly without worrying about inventory, shipping, or physical storage.

But here’s the catch: with so many digital products out there, which one is actually the best to sell? What works for one person might not work for another. Your audience, niche, expertise, and even your marketing strategy all play a role in finding what’s right for you.

That’s where this guide comes in.

In this article, we’ll walk you through:

  • What makes a great digital product
  • Examples of high-performing digital products
  • How to choose the right one for your brand
  • And how platforms like MailDrip.io make selling and promoting these products easier than ever

Whether you’re a coach, artist, writer, or entrepreneur, you’ll come away with a clearer idea of what to offer—and how to start offering it today.

Why Digital Products Are a Game-Changer

Let’s start with the why.

Digital products are scalable, accessible, and (when done right) profitable. Unlike physical goods, there’s no need to handle inventory, deal with shipping delays, or worry about overhead costs.

Once a product is created—whether it’s a course, a PDF guide, or a design template—it can be downloaded or accessed by thousands of people with minimal extra effort.

That’s a huge win for time-strapped creators.

Some more benefits:

  • Low startup costs
  • Passive income potential
  • Global reach
  • Easy to update and improve over time

Plus, in the age of remote work and personal branding, more people are building businesses from their laptops than ever before. Selling a digital product can be the cornerstone of that business.

The Best Digital Products to Sell (and Who They’re For)

Let’s get into it. Here are some of the top-performing digital product types, along with examples and ideal audiences:

1. Online Courses

Perfect for: Coaches, educators, experts in a niche
Courses are one of the most profitable digital products out there. If you have knowledge that can help people reach a goal or solve a problem, you can build a course around it.

Example: “How to Start a Freelance Writing Business” or “Instagram Growth for Creators”

Pro tip: Use platforms like Teachable or Gumroad to host your course, and connect it to MailDrip.io to nurture your email subscribers with educational content and updates.

2. Ebooks & Guides

Perfect for: Writers, bloggers, marketers
Ebooks are great if you want to share knowledge or build authority without having to create video content. They’re simple to produce and can be used as both free lead magnets or paid products.

Example: “The Ultimate Meal Prep Handbook” or “Beginner’s Guide to SEO for Small Businesses”

Bonus: Pair your ebook launch with an automated email sequence using MailDrip.io to maximize reach.

3. Templates & Toolkits

Perfect for: Designers, business consultants, marketers
People love shortcuts—especially ones that save time and make their lives easier. If you have a repeatable process or design system, turn it into a downloadable product.

Example: Canva templates, business pitch decks, Notion planners, resume kits

Templates sell especially well on marketplaces like Etsy or directly from your site with an email opt-in.

4. Memberships or Paid Newsletters

Perfect for: Thought leaders, writers, niche content creators
Instead of a one-time sale, a membership or newsletter gives you recurring income and a direct relationship with your audience.

Example: A weekly paid newsletter for startup founders, or a private group for yoga instructors

With MailDrip.io, you can schedule and automate your content, ensuring your subscribers always get fresh value.

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5. Audio Files & Music

Perfect for: Musicians, podcasters, sound designers
Sound effects, background music, meditations, or even podcast templates can be sold to creators who need audio content for their own work.

Example: Royalty-free music packs or guided meditation tracks

Build anticipation with an email drip sequence—MailDrip.io lets you nurture leads from your free samples to paid downloads.

6. Software & Plugins

Perfect for: Developers, tech entrepreneurs
This one’s a bit more advanced, but if you’ve built a solution (like a Chrome extension or mobile app), you’ve got a highly valuable product.

Example: A plugin for Shopify store optimization or a time-tracking app for freelancers

These products often benefit from well-timed educational emails—exactly what MailDrip.io is built for.

How to Choose the Right Product for You

So, how do you pick the “best” one for you?
Here are a few questions to guide your decision:

  • What skills or knowledge do I already have?
  • Who is my target audience?
  • What problem can I help them solve?
  • How does this product align with the kind of brand I want to build?

Your best product will lie at the intersection of what you’re good at, what your audience needs, and what can be easily delivered digitally.

Helpful tip: Start small. Your first digital product doesn’t have to be perfect—it just has to be useful. You can always expand or refine as you go.

How MailDrip.io Helps You Sell Digital Products Seamlessly

Once you’ve created your digital product, the next step is getting it in front of people—and this is where many creators hit a wall.

Building an email list, staying consistent with follow-ups, writing dozens of emails… it gets overwhelming fast.

That’s why we built MailDrip.io.

MailDrip simplifies email marketing by focusing on what matters most: keeping your audience engaged. With our easy-to-use automation features, you can:

  • Set up email sequences that guide people from first touch to purchase
  • Schedule campaigns for launches, announcements, and product drops
  • Use pre-built templates that save you time
  • Only pay for what you use with flexible Pay As You Go plans

Whether you’re selling one ebook or launching a full membership program, we’ve made email marketing as easy (and human) as it should be.

No fluff. No jargon. Just a tool that works—so you can focus on creating and selling.

Want to give it a try? Start with MailDrip.io and see how simple it can be to automate your digital product sales.

FAQs

Do I need a big audience to start selling digital products?

Not at all. Even with a small email list or social following, you can make sales if your product solves a clear problem. Email automation tools like MailDrip.io help you nurture that audience over time.

Should I start with a free product first?

Offering a free lead magnet (like a mini guide or template) is a great way to build trust and grow your email list before launching a paid product.

How long does it take to create a digital product?

It depends on the type. An ebook could take a weekend. A course might take a few weeks. Start small and iterate based on feedback.

How do I deliver the product once someone buys it?

You can use platforms like Gumroad, Podia, or even Google Drive. Then, use MailDrip.io to send automated confirmation and download emails after purchase.

Final Thoughts

Selling digital products is one of the most flexible, scalable, and creative ways to build a business online. Whether you’re helping someone learn a skill, save time, or stay organized, your expertise has real value—and people are willing to pay for it.

With the right strategy and tools, it doesn’t have to be complicated.
You’ve got the idea. We’ve got the platform.

So here’s the big question:

What digital product will you create first?

Let’s find out together—start your email journey with MailDrip.io today.

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Take Your Emails to the Next Level

MailDrip helps you automate your outreach, nurture leads, and grow your brand with ease. Send the right message at the right time—without the stress.

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