HOW TO EFFORTLESSLY SEND MASS EMAILS TO YOUR EMAIL LIST

Email marketing remains an effective digital marketing process. However, while using, you are limited in how many emails you can send each day by standard email providers like Yahoo! or Gmail. 

A professional SMTP (simple mail transfer procedure) solution is necessary to overcome these limitations and effectively carry out large-scale email campaigns (this involves effortlessly sending mass emails to the email list). Email marketing allows messages to be sent to a large audience at a low cost, which gives it an advantage over other digital marketing techniques.

Simple Mail Transfer Protocol describes email flow on the Internet. A monitored outgoing server allows you to send mass emails without concerns, thereby maximizing your delivery rate.

What Is Mass Email?

Mass emailing is also called bulk email or an email blast. A single email is sent to numerous recipients at once. Unlike personalized emails, mass emails are generic, mostly sent to an unsegmented list, and contain one general message with a clear CTA.

Personalization of mass emails is possible to some extent. One effective method includes mail merge, which enables you to customize emails based on specific data for individual recipients.

4 Effective Ways To Send Mass Emails

There are several ways to send mass emails, each with pros and cons. We will break them down to help you decide which best fits your purpose.

1. Mass Email with Bcc

A Bcc, or blind carbon copy, is an easy way to send mass (unlimited) emails while keeping the email addresses of your recipients private. To use this method, compose an email as usual, placing your address in the ‘To’ field and listing the names of all recipients in the ‘Bcc’ field. Double-check your email for errors one last time before sending it.

The Bcc method is easy to use for sending mass emails, but one should be very careful with it. Errors can easily occur, such as forgetting to add recipients or including them in the wrong field. This method also doesn’t allow for personalization.

2. Outlook Mail Merge with Word and Excel

Automate your mass email campaigns using the mail merge feature in Outlook. You can effectively personalize emails using Word and Excel. Just compose your email in Word, make a list of recipients in Excel, and let Outlook do the magic.

Pre-requisites: You need to have Outlook, Word, and Excel up and running on your computer. 

1. Start a spreadsheet in Excel and write in the list of your recipients. Include the email address, first name, and last name. To make emails more personal, include company names or job titles.
2. Compose your email message in a Word document. 
3. Save the document, then click on the Mailing tab. Click on ‘Start Mail Merge’ and ‘E-mail Messages.
4. Next, choose your recipients by navigating to ‘Mailings’ > ‘Select Recipients’ > ‘Use an Existing List.’ Then, select the Excel file containing the recipient list.
5. To personalize your email, click ‘Insert Merge Field’ from the ‘Mailings’ tab and choose the desired fields from your Excel spreadsheet.

Read Mail Merge into Outlook: How to Mail Merge with Word and Excel for a more detailed guide.

3. Built-in Mail Merge Feature in Gmail

Gmail’s mail merge feature allows a more subtle approach to mass emailing. Sending individual emails keeps things private and does not expose the recipient list to anyone.

Gmail’s mail merge is handy for sending mass emails, such as newsletters and announcements. However, it has limitations, like a lack of tracking and the risk of inputting incorrect email addresses. To overcome these, consider using a Chrome extension or integrating Google Sheets for more advanced features.

Here’s how to send a mass email using Gmail’s built-in mail merge:

1. Start by composing a new email in your Gmail account.
2. Click ‘Use mail merge’ next to the ‘To:’ field.
3. Type the email addresses directly in the ‘To:’ box, or select an existing contact list from your Gmail account. You can link a Google Sheet containing your contacts by clicking ‘Use mail merge,’ enable mail merge, then click ‘Add from a spreadsheet.’ Click ‘Link’ after you find your spreadsheet. That’s it! Just be sure that information about your contacts is in the first tab of your spreadsheet.
4. To insert personalized information into your email, press the ‘@’ key to open a list of available merge tags. Highlight and select your merge tag, then press Enter. Gmail will automatically replace your merge tags with information in your contact list.
   

4. Email Service Software

Advanced email marketing and CRM software, such as SendGrid, Sendinblue, Elastic Email, and Mailchimp, can handle large email-sending tasks. 

While these tools offer powerful capabilities, they may require a significant learning curve to utilize their potential fully.

Before sending, review your email to ensure accuracy and avoid any potential errors.

The email marketing app marketplace is saturated with email service providers, and for good reason. Email marketing has an ROI of $36 for every $1 spent—some studies even show $42 for every dollar spent—and to “email market,” you need an email service provider (ESP).

Before we get into MailDrip, let’s look at some drip marketing facts:

• Companies that are great at using drip campaigns see 80% more sales while spending 33% less
• Drip campaigns have 80% higher open rates than individual emails, and average click-through rates are up to three times higher
• Implementing a drip campaign to automate email communications results in a rise of 34% in revenue
• The effectiveness of sending relevant emails through drip campaigns is impressive; it leads to 18 times more revenue than regular emails

Send Unlimited Products Email with Ease Using MailDrip 

MailDrip is an email marketing software designed for creators and business owners like you. Now, you can send unlimited emails, create drip campaigns, and seamlessly customize opt-in and landing pages to convert your contacts into loyal customers.

MailDrip offers quality, affordable, unlimited products and email services with plans ranging from $0 monthly to $10 monthly, $50 monthly, and custom plans. MailDrip email automation software is recommended for upcoming brands, small businesses, and products with little capital. 

What to gain:

Here are some key features of MailDrip that make it one of the most convenient email marketing tools for business owners

1. Drip campaign feature: It can easily automate email workflow for entrepreneurs and business owners. 
2. Instant email feature: MailDrip guarantees timely and relevant communication, so there is maintenance in strategic planning.
3. Audience segmentation: With MailDrip, you can segment the audience precisely to reach out to individualized interests, behaviors, and demographics, thereby enhancing the conversion rate.
4. Campaign analytics: MailDrip helps track and analyze your email campaign’s performance with detailed metrics.
5. User-friendly interface: MailDrip has a user-friendly interface for all experience-level customers.
6. Affordable: MailDrip offers a free ($0/month) account with 100-1000 monthly email capabilities. The pro subscription costs $9.99 per month and includes 1000-10,000 monthly email accounts and unlimited subscribers. A premium subscription costs $29.99 monthly and includes 10,000-50,000 monthly emails, intuitive analytics, unlimited templates, and an unlimited team.

How Much Does a Drip Campaign Cost?

The price for drip campaigns is flexible for all platforms; some software charges a high fee (up to $500 to $1000 monthly), while others offer drip campaign services at no cost (free) or low, pocket-friendly prices.

MailDrip Pricing Plans 

With MailDrip, you can select the plan that best fits your goals or your brand’s needs.

1. $0/month (free)

The free plan ($0 monthly) in MailDrip comes with these features:

• Unlimited team
• Unlimited subscribers
• 100 to 1000 monthly emails
• Unlimited templates
• Intuitive analytics
  

2. $10 monthly advanced plan 

This is the recommended plan; this plan comes with the following features:

• 1000-110,000 monthly emails
• Unlimited team
• Unlimited subscribers
• Unlimited templates
• Intuitive analytics
  

3. $50 per month (MailDrip premium plan)

• 10,000-550,000 monthly emails
• Unlimited subscribers
• Intuitive analytics
• Unlimited templates
• Unlimited team, etc.
  

4. Enterprises can also enjoy the custom pricing plan

• Unlimited emails
• Unlimited subscribers
• Intuitive analytics
• Unlimited team
• Unlimited templates
• Custom development
  

5. Pay-as-you-go plan 

With the pay-as-you-go plan, you have complete access to the entire suite of powerful email marketing tools, and you don’t have to worry about monthly subscriptions. With this plan, you can send emails when needed, and you only pay for the emails sent.

• Unlimited emails
• Unlimited subscribers
• Intuitive analytics
• Unlimited team
• Unlimited templates
• Custom development, etc.

Frequently Asked Questions

How do you send mass emails and hide recipients?

One way to send mass emails while concealing your recipients’ email addresses is to use Bcc, which means blind carbon copy. 

However, there are more efficient ways, such as using a mail merge in Outlook or Gmail, a Gmail mail merge extension like Mailsuite, or email software like Mailchimp.

How do you send mass emails individually?

Although the Bcc feature works well, there are more efficient ways. To make more personalized mass emails, one should use Gmail’s Mailsuite. Composing a ‘Campaign’ email and adding recipients will ensure each individual receives a tailored message.

How much does it cost to run an email campaign?

The price for email campaigns is not fixed. It depends on the services you want.

How successful are drip campaigns?                         

Email and drip marketing are among the most effective marketing channels. With drip campaigns, businesses can generate up to 50 percent more sales.

Conclusion

MailDrip considers all business levels, regardless of what they do or their growth stage.

With a free MailDrip account, you have access to 1,000 free emails and unlimited contacts, free in-built templates, email scheduling, and you can now enjoy the Pay As You Go (PAYG) addon. 

Send mass emails with ease today! Sign up Now.

READ MORE: 5 EMAIL AUTOMATION BEST PRACTICES TO KNOW – MailDrip