In a world where more people are shopping online and creators are launching digital products every day—from eBooks to templates to online courses—there’s a growing opportunity most people overlook: digital product reselling.
It’s simple in concept. Someone else creates the product (like a PDF guide, planner, plugin, or design bundle), and you sell it under your name or brand—with permission. No need to build from scratch. No inventory. No shipping. Just digital files and smart marketing.
If you’ve ever wanted to start an online business without the heavy lifting of content creation, reselling digital products might be the easiest, most low-risk way to break in. And the best part? Once you set up a system that works, it can bring in income while you sleep.
In this guide, we’ll walk you through exactly how to start digital product reselling, what to sell, where to find resell rights legally, how to price your products, and—most importantly—how to automate your sales with email marketing using tools like MailDrip.io.
What Is Digital Product Reselling?
Digital product reselling is the process of selling ready-made digital goods that you have the legal rights to distribute. These can be:
- PLR (Private Label Rights) products you can modify and brand as your own
- Resell Rights (RR) products you can sell as-is, without changes
- Master Resell Rights (MRR) products you can sell and allow your buyers to resell too
Once you get these rights, you can start marketing and selling these products through your own website, Etsy store, Gumroad page, or social media.
Why It’s Popular in 2025
- Low start-up costs: No inventory, warehousing, or shipping.
- High profit margins: Most digital products have near-zero cost after you buy the resell rights.
- Scalable: You can grow with email lists, bundle products, and upsell customers.
- Flexible schedule: Work on it part-time and automate much of the process.
- Evergreen content: Products like social media planners, Canva templates, and budgeting tools are always in demand.
How Do I Start Digital Product Reselling?
1. Choose Your Niche
Start with what you know—or what people are always looking for. Some hot niches for resellable digital products include:
- Business & marketing (eBooks, templates, lead magnets)
- Health & wellness (meal planners, workout guides)
- Personal development (journals, goal-setting workbooks)
- Education (study guides, curriculum plans)
- Creative tools (design kits, Lightroom presets)
Tip: Look at what creators are selling on Etsy or Gumroad, or even use keyword tools like Ubersuggest or Keywords Everywhere to find digital product trends.
2. Find Quality Resell Products
You can’t resell just anything—you need a license. Some trusted sources for legal resell rights include:
- PLR.me – wellness and coaching content
- IDPLR.com – a wide range of PLR products
- Creative Market – for design assets (check license)
- Etsy – many sellers offer master resell rights (read product descriptions carefully)
Always double-check licensing. You’re looking for words like: “Includes Resell Rights,” “Master Resell License,” or “Private Label Rights.”
3. Rebrand or Package the Product
Make your version stand out:
- Customize the design (cover, layout, fonts)
- Add bonus materials or worksheets
- Rewrite parts to match your voice
- Combine several products into one valuable bundle
This is especially important with PLR. The more unique you make it, the more valuable it becomes—and the less likely buyers are to find the same thing elsewhere.
4. Set Up a Selling Platform
You don’t need a fancy website to get started. Here are some popular options:
- Gumroad – Great for beginners
- Payhip – Simple and free to start
- Sellfy – All-in-one solution
- Shopify – If you want more control and branding
- Etsy – Works well if your products are creative or design-focused
Upload your digital files, write a clear product description, set your price, and you’re good to go.
5. Promote With Email Marketing
This is where many resellers struggle. You can have the best product in the world, but without consistent marketing, it won’t sell.
That’s where MailDrip.io comes in.
Take Your Emails to the Next Level
MailDrip helps you automate your outreach, nurture leads, and grow your brand with ease. Send the right message at the right time—without the stress.
Sign Up FreeNo Card Required
With MailDrip.io, you can:
- Create drip email campaigns to educate, nurture, and convert visitors
- Schedule emails to go out automatically after someone signs up
- Use ready-made templates for product launches, sales reminders, or freebies
- Send emails weekly, monthly, or based on custom triggers
- Pay-as-you-go so you’re not locked into high monthly fees
Email is still one of the highest-converting channels for digital products, especially if you offer a lead magnet (like a free digital planner or guide) in exchange for an email signup.
Once you’ve built a small list, use MailDrip.io to:
- Send a welcome series
- Introduce your product with value-driven emails
- Offer discounts or bonuses to encourage purchases
- Upsell with related products or bundles
6. Keep It Simple, Then Scale
The beauty of reselling is that once you find a system that works, you can repeat it over and over.
Start with one product. Build a landing page. Set up a basic email sequence with MailDrip.io. Test and learn.
As you grow, add more products, bundle offers, and test different email sequences. Keep refining. Over time, it can become a reliable source of income—whether you’re doing this as a side hustle or full-time.
FAQs
Do I need to create my website?
Not at the start. Platforms like Gumroad, Payhip, and Etsy are beginner-friendly and don’t require web design skills.
What’s the difference between PLR and Master Resell Rights?
PLR allows you to edit and rebrand the content as your own. Master Resell Rights let you sell the product as-is and give your buyers the right to resell too.
How much should I charge?
It depends on the value. Single digital products often sell between $5–$50. Bundles or courses can go higher. Test different price points and see what converts best.
Can I use MailDrip.io if I don’t have a big list yet?
Absolutely. MailDrip.io is built for people starting. You can pay as you grow, use templates, and focus on building relationships with even a small list.
Final Thoughts
Starting a digital product reselling business isn’t just possible—it’s one of the most practical ways to earn online in 2025 without needing to be a designer, writer, or tech expert.
With low overhead, high margins, and tools like MailDrip.io to help you automate marketing, you’re in a great position to launch and grow with confidence.
If you’ve been thinking about starting a side hustle or creating a passive income stream, reselling might be the easiest entry point.
So, what digital product will you resell first?
Ready to start your reselling journey? Sign up for free on MailDrip.io and start building your email automation flow today.
