Starting a life coaching business might seem like a bold move—but if you’re passionate about helping people grow, reach their goals, and live more fulfilled lives, then there’s no better time than now. The personal development industry is booming.
More people are actively searching for guidance in areas like career transitions, relationships, mindset, motivation, and health.
Life coaching isn’t just a trend—it’s a real opportunity to build a meaningful business doing something that genuinely helps others.
But here’s the thing: it’s not just about creating an Instagram account and calling yourself a coach. Building a successful life coaching business requires a thoughtful plan, the right tools, and a clear message that speaks directly to your audience.
Whether you’re just exploring the idea or ready to dive in full-time, this guide will walk you through what matters—and what doesn’t—when starting and growing your life coaching business in 2025 and beyond.
Let’s get into it.
Why Life Coaching is More Relevant Than Ever
People are dealing with more uncertainty, stress, and change than ever before. And while therapy focuses on healing the past, life coaching is often about creating the future—setting goals, taking action, and staying accountable. That’s why coaching has found a home in so many areas of life:
- Career and business growth
- Confidence and mindset shifts
- Health and wellness goals
- Relationships and communication
- Productivity and time management
Life coaches help people bridge the gap between where they are and where they want to be—and clients are willing to pay for that transformation. According to the ICF (International Coaching Federation), the coaching industry is now worth over $20 billion globally, with steady growth year over year.
The best part? You don’t need a fancy office, expensive equipment, or a big team to get started. A solid personal brand, a clear niche, and the right communication tools are often enough to launch and scale a coaching practice that works around your lifestyle.
How Do I Start a Life Coaching Business?
1. Choose Your Niche
Before you do anything else, get specific about who you want to help and what kind of transformation you’re offering. Niching down might sound limiting, but it makes your marketing 10x easier.
Some life coaching niches include:
- Confidence coaching for women
- Career coaching for tech professionals
- Mindset coaching for entrepreneurs
- Relationship coaching for single parents
- Wellness coaching for busy professionals
The more specific you are, the easier it is for the right clients to find you and say, “That’s exactly what I need.”
2. Get the Right Training (If Needed)
Coaching is an unregulated industry, which means you can start without a certification. But many coaches choose to get trained through programs like:
- iPEC Coaching
- The Life Coach School
- Coach U
- Tony Robbins Coaching
- CTA (Coach Training Alliance)
Training gives you tools, structure, and confidence—plus, clients often look for coaches with some kind of credentials, especially if you’re new.
3. Set Up Your Business Basics
You don’t need to get bogged down in admin work, but having the basics in place gives your coaching business a professional feel:
- Pick a business name (or just use your own name)
- Register your business (LLC, sole proprietorship, etc.)
- Set up a simple website or landing page
- Create a coaching agreement or contract
- Set up a business bank account and payment processor (like Stripe or PayPal)
Tools like Stripe Atlas or Clerky can help if you’re setting up a U.S. business from overseas.
4. Create Your Signature Offer
You don’t need a hundred different packages—start with one solid offer. This could be:
- A 3-month coaching program
- A 60-minute breakthrough session
- A group coaching container
- A combination of calls + worksheets + Voxer access
Price your offer based on the transformation you provide, not just the time you spend. If your program helps someone land a better job, start a business, or save their marriage—that’s worth something.
5. Start Building Your Online Presence
You don’t need to go viral on day one, but you do need to show up consistently where your ideal clients hang out.
That might look like:
- Sharing tips on Instagram or TikTok
- Writing blog posts or LinkedIn articles
- Starting a podcast
- Creating YouTube content
- Running a weekly email newsletter
You don’t have to do everything. Pick one or two platforms where you feel comfortable and go deep.
Take Your Emails to the Next Level
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And speaking of newsletters…
Why Email Marketing Is a Game Changer for Life Coaches
Social media is great for visibility, but email is where real relationships happen. When someone gives you their email, they’re inviting you into their world. That’s powerful.
Here’s where MailDrip.io comes in.
MailDrip is built for people like you—coaches, creators, and personal brands who want to nurture their audience without spending hours each week writing emails from scratch. With MailDrip, you can:
- Set up automated email sequences (a.k.a. drip campaigns)
- Schedule newsletters or broadcast emails
- Choose from free, pre-designed templates
- Use a simple Pay As You Go system—no monthly fees if you’re not sending
You can set it up once and let it run in the background while you focus on your clients.
Whether you’re welcoming new leads, promoting your coaching program, or simply checking in with tips and encouragement—MailDrip helps you stay top of mind and build trust over time.
Pro tip: Start building your email list from day one. Even if it’s just five people, it’s five people who said yes to hearing more from you.
6. Use Testimonials to Build Trust
As you begin coaching, collect feedback. Even if it’s a free or beta client, a great testimonial goes a long way in helping others say yes to working with you.
Ask clients:
- What was life like before coaching?
- What changed after working with you?
- Would they recommend your coaching to others?
Display these testimonials on your website, social media, or in your emails. Social proof builds credibility fast.
7. Keep Learning and Improving
The best coaches are always growing. Read books, join masterminds, attend workshops, and hire your own coach if you can. The more you develop yourself, the more you have to offer others.
FAQs
Do I need a certification to start coaching?
No, but it can help you feel more confident and credible—especially when you’re just starting out.
How much should I charge as a new coach?
Start where you’re comfortable, then increase your prices as you gain experience and results. Many new coaches charge between $50–$150 per session, while experienced coaches charge $500+ per month or even per session.
How do I find my first clients?
Start with people you know, post value-based content online, offer free discovery calls, and use email marketing to stay in touch with potential clients. Tools like MailDrip.io make this simple and consistent.
How many hours do life coaches work per week?
It depends. Some coaches work 10–15 hours/week with clients and spend the rest on marketing or admin. Others go full-time. You get to decide what your business looks like.
Final Thoughts
Starting a life coaching business is more than just having good advice to share—it’s about building trust, creating real transformation, and showing up consistently.
With the right niche, tools, and message, you can build something that not only supports others—but supports your lifestyle too.
At MailDrip.io, we’re here to help you keep the connection going long after the first call. Our email automation tools help you stay in touch, deliver value, and turn subscribers into clients—without the tech overwhelm.
So if you’re ready to move from idea to impact, start with your first drip campaign today. No subscriptions, no pressure—just easy email marketing that works with your business, not against it.
Try MailDrip.io and start building your coaching audience today.
What’s holding you back from starting your life coaching business today?
