How To Sell Digital Product On Pinterest

When you think of Pinterest, you probably picture DIY projects, wedding ideas, or recipe boards. But behind all the pretty pins is a powerhouse platform that’s quietly helping creators and personal brands sell thousands of digital products every day.

If you’re a course creator, ebook author, coach, or designer with templates to sell, Pinterest isn’t just “nice to have”—it’s one of the most underrated sales channels out there.

Unlike fast-moving social media platforms where your content disappears in 24 hours, Pinterest works more like a search engine. A pin you post today can keep bringing you traffic and sales for months or even years. It’s passive traffic with buyer intent—right at your fingertips.

In this guide, you’ll learn how to turn Pinterest into a digital product sales machine.

Whether you’re selling planners, presets, Canva templates, or online courses, this post will walk you through what works, how to do it step-by-step, and how MailDrip.io can help you build an automated email funnel that turns Pinterest visitors into loyal customers—without spending your life in the DMs or glued to your analytics dashboard.

Why Pinterest is Perfect for Selling Digital Products

Pinterest users are not just browsing—they’re actively looking for solutions. They type things like:

• “2025 content calendar template”
• “freelance contract pdf”
• “email marketing tips for beginners”

These are high-intent searches from people who are ready to click, download, or buy. And unlike TikTok or Instagram, where you need to post constantly just to stay visible, Pinterest rewards good content that sticks around.

That means your one-time effort in designing pins and uploading them with the right keywords can lead to long-term exposure—no burnout required.

How Do I Sell Digital Products On Pinterest?

1. Start With a Product That Solves a Problem

Before you start pinning away, make sure your product has a clear use. Pinterest users are mostly planners and doers—they’re looking for tools to simplify their lives or help them achieve something faster.

Some popular digital products that perform well on Pinterest include:

• Planners and printables (e.g., wedding checklists, budget templates)
• Ebooks and guides (e.g., how to start freelancing)
• Online courses and workshops
• Canva templates and Notion dashboards
• Stock photo bundles or presets

Pro Tip: Look through Pinterest trends (trends.pinterest.com) to discover what’s trending in your niche before creating your next product.

2. Set Up a Pinterest Business Account

You’ll need a free Pinterest Business account to unlock analytics and run promoted pins later if needed. It also helps with trust—users are more likely to click through if you look legit.

Make sure to:

• Add a keyword-rich display name (e.g., “Creative Templates for Coaches”)
• Write a bio that clearly explains what you offer
• Claim your website or product store (e.g., Gumroad, Shopify, or your blog)

3. Design Scroll-Stopping Pins

Pinterest is visual. If your pins don’t catch attention, they won’t get clicked. Use clean designs, bold fonts, and high-contrast colors. Tools like Canva make this super easy—even if you have zero design experience.

Each pin should include:

• A clear image of what your product solves
• A bold, benefit-driven title (e.g., “Editable Instagram Templates for Coaches”)
• A brief description in the caption with keywords

🛠 Need a fast way to create your pins? Canva has pre-made templates you can tweak for any digital product category. Just drag, drop, and go.

4. Write Clickable Pin Descriptions

Pinterest SEO is real. Use keywords your target audience is searching for in your pin titles and descriptions. You don’t need to be fancy here—just use natural language.

Example for a Notion planner pin:

“Organize your life with this 2025 Notion planner template. Includes daily, weekly, and monthly views—perfect for students, freelancers, and busy moms.”

The more relevant your keywords, the more your pins show up in search.

5. Link Your Pin to a Sales Funnel

Now for the most important part: where does the traffic go?

You don’t want to send people directly to a checkout page. Instead, send them to a landing page with:

• A short product description
• Preview images or mockups
• A lead magnet or email signup (optional but powerful)

This is where MailDrip.io comes in.

With MailDrip, you can collect emails right from your landing page and instantly send a drip sequence that educates, builds trust, and nudges your audience toward the sale.

Whether you want to follow up daily, weekly, or monthly, MailDrip gives you full control—with no confusing setup or monthly contracts.

Why Email is the Secret Sauce (And How MailDrip Makes It Easy)

Pinterest is great for getting attention, but email is where the real conversion happens.

Let’s say someone finds your pin and clicks through to your Notion planner. They might not buy it today—but if you offer a free sample or mini version in exchange for their email, you now have permission to follow up.

Here’s a simple 3-email drip campaign you could set up with MailDrip:

• Email 1 (Instant) – “Here’s your free sample!” + intro to who you are
• Email 2 (Day 2) – “3 ways this planner can change how you organize your week”
• Email 3 (Day 4) – “Special offer: 20% off the full planner for 24 hours only”

This kind of sequence builds connection and gently leads people to buy—without needing you to manually follow up.

MailDrip.io makes it all point-and-click easy, even if you’re brand new to email marketing. No templates to build from scratch. No technical headaches. Just pick your schedule, load your content, and let it run.

FAQs

Do I need a website to sell digital products on Pinterest?

Not necessarily. You can use platforms like Gumroad, Payhip, or Stan Store to host your products and collect payments. Just make sure the link you’re using in your pin takes people to a product page that builds trust and clearly explains what they’re buying.

How often should I pin?

Aim for consistency over quantity. Posting 3–5 pins per day is a good goal, but even a few well-optimized pins per week can drive traffic if they’re evergreen.

Can I schedule my pins?

Yes! You can use tools like Tailwind or Pinterest’s native scheduler to batch-create pins and post them automatically throughout the week.

Is Pinterest better for certain niches?

Yes—anything related to lifestyle, planning, productivity, wellness, DIY, business tips, or design tends to perform well. If your digital product fits into any of these, you’re golden.

Soft Call to Action

If you’re ready to start turning Pinterest traffic into real sales, don’t overlook your follow-up. With MailDrip.io, you can start building your email list, send beautiful automated campaigns, and convert curious pinners into happy customers—without getting stuck in complicated tools or expensive software.

Sign up for free and start your first drip sequence today. Your next sale could be one pin away.

Final Thoughts

Pinterest is not just a mood board—it’s a visual search engine with millions of people actively looking for digital products like yours.

With the right setup, eye-catching pins, and an automated email funnel in place, you can create a steady stream of income from your existing skills and knowledge.

So, what’s stopping you from turning Pinterest into your next digital storefront?

Have you tried selling your digital product on Pinterest yet—and how did it go?