If you’ve ever downloaded an ebook, template, course, or even a design pack online, you’ve interacted with a digital product. But what most people don’t realize is—you don’t always have to create those products yourself to make money from them.
You can resell them. And when done right, reselling digital products can become a steady source of income without needing to constantly reinvent the wheel.
Why is this important?
Because the digital economy is booming. People are buying online courses, design tools, swipe files, checklists, and so much more—every single day.
And here’s the kicker: digital products don’t require inventory, shipping, or even dealing with customer returns. Once set up, you can automate nearly everything.
But if you’ve ever thought about reselling digital products, chances are you’ve hit some common roadblocks:
- Where do I find products to resell?
- Am I even allowed to resell them legally?
- How do I market them so they actually sell?
In this guide, we’ll break down the full process in simple, clear steps—no fluff. Whether you’re just starting or looking to level up your current side hustle, this article will help you understand how to resell digital products and scale using tools like MailDrip.io, especially if email is your main marketing channel.
What Does It Mean To Resell a Digital Product?
Reselling a digital product simply means taking a product someone else created (legally, of course) and selling it under your own brand or as a distributor. This is often done with:
- PLR (Private Label Rights): You can edit, rebrand, and sell it as your own.
- MRR (Master Resell Rights): You can sell it as-is, and your customers can also resell it.
- RR (Resell Rights): You can sell it as-is, but your customers can’t resell it.
Each license type gives you different levels of flexibility, so always check what’s allowed before listing any product.
Why Reselling Digital Products Is Worth It
Here’s why reselling can be a smart (and surprisingly passive) income stream:
1. Low Overhead
No warehouse. No physical inventory. No shipping fees. You just need a way to deliver the product—email and a landing page are enough to start.
2. Scalable Automation
With the right systems in place, your sales funnel can run while you sleep. That’s where email marketing platforms like MailDrip.io shine. It helps you automate product delivery, follow-up emails, and sales nurturing—all without lifting a finger once it’s set up.
3. Huge Market Demand
From ebooks and Canva templates to Notion dashboards and mini-courses, people are hungry for useful, digital tools—especially if they solve a problem or save time.
4. Flexible Pricing and Profit Margins
Because you’re not dealing with production costs, your margins can be 70%–100%. That means you can earn $50–$100+ per sale depending on the product.
How Do I Resell a Digital Product (Step-by-Step)?
Let’s break it down.
Step 1: Find a High-Quality Product with Resell Rights
Start with a reputable PLR/MRR marketplace or creator. Look for:
- Clear licensing
- Good design and copy
- Something relevant to your niche or audience
Examples of marketplaces:
- PLR.me
- IDPLR.com
- Creative Market (for templates and digital assets)
- Indie creators who offer MRR deals
Tip: Pick a product that actually solves a problem—don’t just go for pretty covers.
Step 2: Rebrand and Add Value (if allowed)
If you have PLR rights, you can:
- Change the design
- Rewrite sections
- Add bonuses (like checklists or templates)
- Include your own logo and links
This makes the product feel fresh and helps build your brand.
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Step 3: Set Up a Landing Page and Payment System
Create a simple landing page that tells:
- What the product is
- Who it’s for
- What problem it solves
- What they get
- How much it costs
Then connect it to:
- A payment system (like Paystack, Gumroad, or Stripe)
- A delivery system (like MailDrip.io)
With MailDrip.io, you can instantly deliver the product after payment via email. No manual work, no missed orders.
Step 4: Automate Your Sales Funnel
Now comes the fun part—automation.
With MailDrip.io:
- You can set up a drip campaign to introduce the product gradually over a few days.
- Add follow-up emails for cart abandonment or people who didn’t open the first email.
- Include bonuses or time-limited discounts to drive urgency.
This is where email marketing makes all the difference. You’re not just sending one email and hoping for sales. You’re building a sequence that walks people from curiosity to purchase.
Step 5: Drive Targeted Traffic
You can use free or paid traffic. Here are some ideas:
- Email list (your biggest asset!)
- Instagram/Twitter/X threads breaking down parts of the product
- Facebook groups (with permission)
- YouTube or TikTok videos reviewing the product
- Paid ads if your margins allow
How MailDrip.io Makes This Process Easier
Selling a product once is great—but building a system that keeps selling it over and over? That’s where MailDrip.io helps.
- Pre-built templates: Launch fast without starting from scratch.
- Email scheduling: Time your emails for when they’re most likely to be opened.
- Pay-as-you-go plans: Perfect for solo creators or resellers who don’t want a monthly subscription.
- Autoresponders: Automatically send welcome emails, thank-you messages, and upsell offers.
Even if you’re not a tech person, you’ll be able to build a clean, effective email funnel that brings in sales without daily effort.
Learn more at MailDrip.io
Tips for a Successful Reselling Business
- Test the product first: Know what you’re selling. Add your own notes or experiences.
- Start small: One good product is better than 10 average ones.
- Stay legal: Only resell products you have the right license for.
- Build trust: Don’t oversell or overpromise. Under-promise and over-deliver.
FAQs
Can I resell any digital product I buy online?
No. You need to buy products that come with clear resell rights (PLR, MRR, or RR). Never resell something without checking the license.
Do I need a website to resell?
Not necessarily. You can use platforms like Gumroad or Payhip, combined with MailDrip.io for delivery and marketing.
How do I avoid looking like everyone else?
Rebrand the product, add a bonus, and speak in your own voice. That’s how you stand out.
How much money can I realistically make?
It depends on your traffic and pricing. Some people earn $500/month with a single product. Others scale to $5,000/month or more with multiple products and email funnels.
Final Thoughts
Reselling digital products is one of the easiest, lowest-risk ways to start earning online—especially when paired with smart automation.
You don’t need to be a tech expert or spend hours writing sales copy. With the right product, a simple landing page, and a tool like MailDrip.io, you’re already halfway there.
Want to see how this works in action?
Start free with MailDrip.io and set up your first product funnel in minutes.
So, how do you resell a digital product in a way that actually works—and lasts?
