How To Invite People To Subscribe To Your Linkedin Newsletter

If you’re putting time and energy into creating thoughtful content on LinkedIn, there’s one big question you might be asking yourself:

How do I get people to subscribe to my newsletter?

It’s a fair question—and one that many creators, consultants, and business owners overlook. You can have the best newsletter in your industry, but if nobody knows about it or feels invited to subscribe, it won’t grow.

LinkedIn newsletters are a fantastic way to build your brand, share insights with a targeted audience, and stay top-of-mind with your network. But unlike traditional email marketing lists, LinkedIn doesn’t automatically funnel subscribers in for you. You need to ask—strategically, confidently, and in a way that feels natural.

That’s what this post is about.

We’ll walk you through simple, effective strategies for inviting people to subscribe to your LinkedIn newsletter—whether you’re just getting started or trying to boost your current growth rate. And we’ll talk about how tools like MailDrip.io can help you bring it all together by combining email automation with smart content distribution.

Let’s dive in.

Why LinkedIn Newsletters Matter

LinkedIn newsletters are still one of the most underrated tools for thought leadership and engagement on the platform. Unlike one-off posts, they give you a recurring opportunity to deliver value, establish credibility, and encourage meaningful interaction.

Here’s what makes them powerful:

• They’re built on trust. People who subscribe are saying yes to hearing more from you. That’s a high-trust signal.
• They’re consistent. Newsletters create an expectation of ongoing content, keeping you in the minds of your audience regularly.
• They have built-in reach. Every time you publish, subscribers get notified. That’s huge in a world where most organic content gets lost in the scroll.
• They amplify your brand. Whether you’re a coach, freelancer, founder, or creative, newsletters can turn casual followers into warm leads.

But here’s the thing: even though LinkedIn does offer a built-in audience, growth isn’t automatic. If you want your subscriber list to grow, you need to intentionally invite people.

7 Smart Ways To Invite People To Subscribe To Your LinkedIn Newsletter

Here are some tried-and-true strategies that feel natural and not salesy:

1. Pin the Newsletter Link to Your LinkedIn Profile

This is step one, and it’s easy to overlook. When someone visits your profile, your pinned link is prime real estate. Make sure it leads directly to your newsletter.

Use a clear call to action like:

“Read my newsletter on simplifying small business marketing.”

Or something more specific:

“Get weekly growth tips for creators and freelancers. Subscribe here.”

2. Post About Your Newsletter (Strategically)

Don’t just say “Hey, I have a newsletter.” Share why someone would benefit from it. Talk about:

• What you’re covering
• A lesson or takeaway from a recent edition
• Why it matters now

You might say:

“Last week I wrote about how creators can automate lead nurturing without sounding robotic. If you want to scale your marketing without burning out, give it a read.”

Then include a direct link to the subscription page.

Repeat this kind of post regularly. Not every week, but at least once or twice a month.

3. Include a Link in Your Email Signature

This is passive and effective. You’re already sending emails—why not use that real estate to invite people in?

Example:

Get my latest LinkedIn newsletter: Marketing Mindset for Creators – Subscribe Here

If you’re using a platform like MailDrip.io, you can even build a short onboarding email that automatically includes this CTA for new subscribers.

4. Invite Your Connections (But Don’t Spam)

LinkedIn allows you to invite your first-degree connections to subscribe to your newsletter directly. This is useful—but use it wisely.

• Only invite people who are relevant to your content.
• Don’t send mass invites if your newsletter is niche.
• Customize a message if possible, something like:

“Hey Sarah, I thought you might find my new newsletter helpful—it’s all about simplifying content systems for solopreneurs. No pressure, just sharing :)”

If you’re growing fast or managing lots of contacts, MailDrip.io can help you segment your audience and drip invites without overwhelming your network.

5. Share Newsletter Excerpts in Posts or Articles

Instead of saying “go read my newsletter,” give people a taste of what’s inside.

Post a short snippet—2–3 paragraphs—from a recent issue. Then end with:

“If you found this helpful, I write things like this every week. Subscribe here to get it straight to your inbox.”

Make it feel like joining the newsletter is the natural next step.

6. Collaborate With Others

If you’re in creator or consulting circles, chances are you know someone who also writes a newsletter. Ask if you can swap shoutouts or guest feature each other.

You can also ask for feedback on your content—and if they love it, a subtle nudge to share or subscribe often follows.

Remember, recommendations from peers are powerful.

7. Use Email Marketing to Drive Subscribers from Outside LinkedIn

Many people don’t realize this: you can drive traffic to your LinkedIn newsletter from your email list.

Let’s say you’ve got a weekly tips email through MailDrip.io. You can add a section like:

Want even more insights?

I go deeper on LinkedIn with my weekly newsletter—check it out here [Insert Link]

Or, automate a welcome email for new subscribers that includes an invite to your LinkedIn newsletter as bonus content.

MailDrip.io is built for exactly this kind of lightweight automation. With PAYG flexibility, you don’t have to commit to a big monthly plan to send consistent invites.

Bonus: What Not To Do

Here are a few missteps to avoid when inviting people:

• Don’t beg. Be confident in the value you’re offering.
• Don’t cold-message everyone with the same pitch. That’s spammy.
• Don’t forget to link it. Every time you mention your newsletter, make sure there’s a clear path to subscribe.

FAQs

Can I invite people outside my LinkedIn network to subscribe?

Yes, but they’ll need to click through to your public newsletter link and hit “Subscribe.” That’s why it helps to post about it across other platforms, email, and your website.

How often should I promote my LinkedIn newsletter?

At least 1–2 times a month directly, and then more subtly through content sharing, email footers, and partnerships.

What kind of content works best in a LinkedIn newsletter?

Short, actionable, and relevant to your niche. Think frameworks, tips, lessons learned, or curated resources—ideally something your ideal client or audience can use today.

What’s the best day or time to publish?

Typically mid-week mornings (Tuesday to Thursday) perform best, but test what works for your audience.

Bringing It All Together With MailDrip.io

A big part of successful newsletter growth—on LinkedIn or anywhere—is consistency. It’s showing up regularly and staying visible without overwhelming yourself.

That’s where a tool like MailDrip.io becomes a game changer.

With features like:
✅ Easy email scheduling
✅ Pre-built templates
✅ Pay-as-you-go sending
✅ No learning curve

…it gives you a simple way to support your LinkedIn newsletter from behind the scenes.

You can build a mini funnel, drip content to your network, and follow up with subscribers—without writing code or managing complicated flows.

If you’re trying to grow your audience without burning out or breaking the bank, this kind of flexibility matters.

Final Thoughts

You don’t need a massive audience to make your LinkedIn newsletter valuable. You just need to get it in front of the right people—and invite them to subscribe in ways that feel personal, helpful, and aligned with your brand.

So here’s the big question to leave you with:

If you published your best content tomorrow… who would see it?

And more importantly:
Who needs to see it—and how will you invite them in?

Ready to start automating your email invites and boosting your newsletter growth?

Try MailDrip.io today and take your content game to the next level—one drip at a time.