How To Find A Winning Digital Product

Let’s be honest—there are more digital products floating around the internet than ever before. Courses, templates, eBooks, plug-ins, stock photos, toolkits… you name it. Everyone’s trying to sell something online. But here’s the thing: not all digital products are created equal.

And if you’re a creator, coach, consultant, or personal brand trying to stand out and make real income, finding (or creating) a winning digital product can make the difference between struggling to get sales and waking up to “You just made a sale” notifications.

At MailDrip.io, we work with hundreds of creators who are building audiences and turning their knowledge into income. And one of the biggest hurdles we see isn’t the tech or the emails—it’s figuring out what to sell in the first place.

That’s why this guide exists. We’re going to break down exactly how to find a digital product that doesn’t just sit in your Google Drive but actually sells—consistently.

What Makes a Digital Product “Winning”?

Before we get into how to find one, let’s define what we mean by a winning digital product:

• It solves a clear, specific problem.
• People are actively searching for a solution.
• It can be delivered 100% online.
• It’s scalable—you make it once, sell it many times.
• It aligns with what you already know or do.

In other words, a winning product isn’t just “cool”—it’s useful. It helps people save time, save money, or move faster toward their goals. And most importantly, it’s something they’re willing to pay for.

How Do I Find a Winning Digital Product?

1. Start With Your Audience (or Who You Want to Serve)

If you’ve already got a small audience—even just a few followers or newsletter subscribers—you’re ahead of the game. Ask yourself:

• What do people come to me for advice on?
• What kind of questions land in my DMs or inbox?
• What problems do they talk about repeatedly?

If you don’t have an audience yet, that’s okay. Think about who you want to help, then hang out where they hang out—forums, Reddit, Facebook groups, YouTube comment sections—and just listen. Patterns will start to emerge.

🟢 Pro tip: Use a tool like Answer the Public or Google Trends to see what people are searching for around your topic.

2. Look for a Painkiller, Not a Vitamin

It’s easy to create something nice to have. But people buy what they need. Think: less “motivation tips” and more “how to land a client in 7 days.”

Look for product ideas that:

• Save time (e.g. templates, scripts)
• Save money (e.g. comparison guides, calculators)
• Make money (e.g. pitch decks, marketing strategies)
• Reduce frustration (e.g. onboarding workflows, tech checklists)

You don’t need to guess—just look at what people are already buying on sites like Gumroad, Etsy (digital section), Creative Market, or even Amazon Kindle (for eBooks).

3. Validate It Before You Make It

One of the biggest mistakes we see? Spending weeks building something no one asked for. Before you create the full product, test the waters:

• Soft pitch it to your list or audience with a simple post like:
  “Thinking of creating a Notion template that helps freelance designers organize their client projects. Would you use something like that?”
• Presell it. This is where email marketing becomes your secret weapon. Use MailDrip.io to create a short drip campaign and test interest. If people click, reply, or even buy before it’s fully done—you’ve got something real.
• Offer a waitlist. This builds urgency and gives you early feedback.

4. Keep It Simple (Especially at the Start)

Your first digital product doesn’t need to be a 100-page course with 10 video modules and worksheets. Start small:

• A checklist
• A one-page guide
• A swipe file of templates
• A Notion dashboard
• A script pack

People love quick wins. And smaller products are faster to test, build, and improve.

5. Launch It With a Drip Campaign (We’ll Help With That)

Once you’ve nailed your product idea, it’s time to get it in front of the right people. That’s where MailDrip.io shines. With our platform, you can:

• Set up automated email sequences that guide leads from interest to purchase
• Use done-for-you templates for launch campaigns, cart closings, and upsells
• Customize your timing—daily, weekly, or monthly—so you can stay consistent without doing everything manually

Plus, our Pay-As-You-Go model means you can start small without any monthly pressure. You only pay when you send. No stress, no overcommitment.

Real-Life Winning Product Examples

• Template Pack for Freelancers: Invoicing templates, email pitches, contract samples
• Beginner Course for New Moms: Sleep routines broken down by baby age
• Canva Templates for Etsy Sellers: Editable listings for shop owners
• E-book on Budget Travel: How to travel through Europe under $1k

What do they have in common? Specific audience, clear result, easy to deliver, and built around something the creator already knows.

FAQs

Do I need a huge audience to launch a product?

Not at all. Even 10–50 engaged followers can be enough to get feedback, make your first sale, and build from there.

What’s the best platform to sell on?

You can use Gumroad, Payhip, Lemon Squeezy, or even sell directly through your email list using a Stripe payment link.

How can I get people to see my product?

Use an email drip campaign to warm up leads, share valuable content, and introduce your product naturally. That’s exactly what MailDrip.io helps you automate.

What if I’m not good at design or tech?

Keep it simple. Use tools like Canva, Notion, or Google Docs. The value matters more than the polish.

Final Thoughts

Finding a winning digital product isn’t about being flashy—it’s about being useful. If you can solve one small but painful problem for a specific group of people, you’ve got something worth selling.

Remember, don’t overthink it. Start with what you know, talk to your audience, and test your idea before going all in. And when you’re ready to launch, let MailDrip.io handle your email marketing—so you can focus on delivering value, not writing email after email.

Ready to turn your idea into income?
Start with MailDrip.io and set up your first drip campaign today—no subscription needed.

Now it’s your turn: What’s one problem you could solve with a digital product?

Let us know—we’d love to help you bring it to life.