If you’re thinking about tapping into Pinterest for affiliate marketing, you’re already a step ahead.
Pinterest isn’t just a place for finding recipes or DIY home décor ideas anymore — it’s a visual search engine with over 465 million monthly users, and many of them come with buying intent.
That makes it a goldmine for affiliate marketers who know how to position the right pins in front of the right people.
But before you start pinning your affiliate links, you need one important thing: a Pinterest Business Account.
Creating a business account on Pinterest isn’t just about looking professional — it unlocks powerful features like analytics, rich pins, ad capabilities, and credibility.
And if you’re serious about earning through affiliate marketing (and doing it the right way), setting this up properly from the beginning is key.
In this guide, we’ll walk you through how to create a Pinterest Business Account, why it matters, how it supports affiliate marketing success, and how platforms like MailDrip.io can help you stay consistent and intentional with your traffic and list-building strategies.
Let’s break it down step by step.
Why Use Pinterest for Affiliate Marketing?
Most social platforms are noisy. Users scroll endlessly, rarely stopping to make a purchase. Pinterest is different — it’s built on search, not just social.
That means people go there actively looking for ideas, products, and solutions. If you offer any of those through affiliate links, Pinterest can help get your content in front of people while they’re still deciding what to buy.
And with the way affiliate marketing works — where you earn a commission every time someone buys a product through your unique link — you want that content to stick around. The beauty of Pinterest? Pins have a much longer shelf life than posts on Twitter or Instagram. A single well-optimized pin can drive traffic for months, even years.
Now, let’s set the stage with your account
How Do I Create a Pinterest Business Account?
1. Go to Pinterest for Business
Start by heading over to business.pinterest.com. You’ll find the “Sign up” or “Create Account” button right away.
You have two options:
- Convert your personal Pinterest account to a business account (great if you already use Pinterest casually).
- Create a new business account from scratch (ideal if you want to separate personal from professional).
Choose what suits you best — both give you access to business tools.
2. Enter Your Business Details
Pinterest will ask for:
- Password
- Business name
- Website (optional, but important if you plan to grow a brand)
- Country and Language
- Business type (like Creator, Blogger, Retailer, etc.)
Don’t skip this step — it helps Pinterest understand what kind of audience you’re trying to reach.
3. Claim Your Website
Once your account is up, go to Settings > Claimed accounts and follow the steps to claim your domain. This gives you access to:
- Better analytics
- Rich Pins (these pull extra details directly from your site)
- Proof of ownership, which builds trust
4. Enable Rich Pins (Optional but Recommended)
Rich Pins sync metadata from your website to your pins, making them more informative and polished. To enable them:
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- Add meta tags to your site (or use a plugin like Yoast if you’re on WordPress)
- Validate your site via Pinterest’s Rich Pins Validator
- Apply — Pinterest will email you once approved
5. Optimize Your Profile
Use a professional profile picture (your logo or your photo if you’re a personal brand), write a short but clear bio that explains who you help and how, and include your link.
Tip: Use a tool like MailDrip.io to collect emails from visitors who come through your pins — more on that later.
How Pinterest Supports Affiliate Marketing
Once your business account is ready, you’re now in a position to start promoting affiliate links the right way. Here’s why Pinterest is perfect for this:
- Searchable content: Use keywords in your pin title and descriptions — Pinterest acts like Google for visuals.
- Visual appeal: Use eye-catching designs and overlay text to tell users what your pin is about.
- Link-friendly: You can include your affiliate link directly in the pin or direct users to your blog post or landing page where the link lives.
Pro Tip: Don’t just post your links randomly. Focus on creating content that solves problems. Think “10 Best Tools for Freelancers” or “How I Saved $200 on My First Apartment Setup” — and then link the affiliate products inside.
How MailDrip.io Helps You Maximize Your Pinterest Strategy
One of the smartest ways to grow your affiliate income is by building an email list. Pinterest brings the traffic, and MailDrip.io helps you capture and convert that traffic into subscribers — and later, customers.
Here’s how MailDrip.io fits into your Pinterest affiliate workflow:
- Landing Pages & Lead Magnets: Drive Pinterest users to a lead magnet (like a free guide or checklist) hosted on your site or with a MailDrip form.
- Email Automation: Use drip campaigns to follow up automatically. Example: Someone downloads your “Best Tools for Side Hustlers” guide — you follow up with 3–5 emails showing how to use each tool (with affiliate links included).
- Pay-As-You-Go Pricing: Perfect if you’re just starting out and don’t want to commit to a monthly fee. Send emails weekly or monthly, without pressure.
No need for complex setups or overwhelming dashboards. MailDrip is built for creators, bloggers, and solo entrepreneurs who want to keep things simple but still effective.
Friendly reminder: An email list is an asset. Pinterest can change its algorithm anytime, but your list is yours forever.
FAQs
Can I use affiliate links directly on Pinterest?
Yes, Pinterest allows affiliate links as long as they comply with their Community Guidelines. Always disclose your affiliations and avoid spammy tactics.
Do I need a blog to do affiliate marketing on Pinterest?
Not strictly — but it helps. You can pin directly to your affiliate links, but driving traffic to a blog or landing page often converts better and builds long-term trust.
How do I track performance?
Pinterest Business accounts come with Pinterest Analytics, which shows you impressions, link clicks, saves, and more. Combine that with MailDrip email stats for deeper insights into your funnel.
Can I run ads with a Pinterest Business account?
Yes! You unlock access to Pinterest Ads Manager, where you can promote pins and track conversions. This is especially useful once you know which pins perform best organically.
Final Thoughts
Creating a Pinterest Business Account isn’t complicated — but doing it the right way gives you access to the tools you need to turn casual scrollers into consistent clickers and, eventually, buyers.
When paired with a smart email system like MailDrip.io, you’re not just throwing affiliate links into the void — you’re building a strategy that nurtures people over time.
It’s one thing to post a few pins and hope for clicks. It’s another to build a system where your traffic, email list, and affiliate income grow together.
If you’re serious about turning Pinterest into a real income stream, start by setting up your business account and linking it to a solid email system. Need help growing that list? MailDrip.io has your back.
Ready to take your affiliate strategy to the next level?
Sign up for MailDrip.io — and start turning clicks into customers.
