In today’s world of endless scrolling and constant content, one thing hasn’t changed: people still love value-packed, easy-to-digest updates. That’s where newsletters come in.
But not just any newsletter—LinkedIn newsletters are becoming one of the most underrated (and underused) tools for creators, personal brands, and businesses looking to grow their audience with real intention.
If you’ve ever posted on LinkedIn and wondered how to keep that momentum going, or if you want to turn your thought leadership into a consistent presence, a LinkedIn newsletter might just be your next best move.
And the best part? It’s completely free to create and publish.
In this post, we’ll walk you through exactly how to create a newsletter on LinkedIn, why it’s worth your time, and how to tie it all together using tools like MailDrip.io to make your content strategy work harder (and smarter) for you.
Why a LinkedIn Newsletter?
LinkedIn is no longer just a digital resume platform. It’s evolved into a thriving content hub—especially for professionals, creators, and small business owners.
With over 1 billion members, it’s one of the best places to establish credibility and stay in front of the right audience.
Here’s why launching a newsletter on LinkedIn makes so much sense:
- Built-in distribution: Subscribers get notified every time you publish.
- No email list required (yet): People follow with a click—no opt-in forms needed.
- Automatic reach: LinkedIn often gives newsletters more visibility than standard posts.
- Authority boost: Being a “newsletter author” positions you as a leader in your niche.
And perhaps most importantly: it’s a low-friction way to start building your audience—especially if you’re not ready to go all-in on email marketing just yet.
Who Should Consider Starting One?
If you’re:
- A creator sharing insights, tips, or behind-the-scenes looks,
- A coach or consultant wanting to stay top-of-mind with leads,
- A startup founder documenting the journey and updates,
- Or even a marketer or freelancer trying to grow visibility…
A LinkedIn newsletter could be a perfect fit.
It’s a solid entry point into content creation and an easy way to repurpose blogs, videos, podcasts, and social media content into something more evergreen.
How Do I Create a Newsletter on LinkedIn?
Let’s get into the how.
1. Make Sure You’re Eligible
Before you get started, make sure you have:
- An active LinkedIn profile (or company page)
- Creator Mode turned on (you can enable this from your profile)
- A history of sharing content (LinkedIn usually requires some activity before enabling the feature)
2. Enable Creator Mode
Go to your profile > Scroll to “Resources” > Click “Creator Mode” > Turn it on.
This unlocks features like LinkedIn Live, analytics, and—you guessed it—Newsletters.
3. Start Your Newsletter
Once Creator Mode is on:
- Click “Write an article” from your homepage
- In the article editor, you’ll see the option to Create a Newsletter
- Give your newsletter a:
- Name
- Description
- Logo or cover image
- Publishing frequency (weekly, bi-weekly, monthly—whatever works)
Pro tip: Make the name clear, searchable, and relevant to your niche. Think: “The Freelance Funnel” or “SaaS Growth Weekly”—not “My Thoughts.”
4. Start Writing Your First Edition
Your first issue is your chance to make an impression, so keep it:
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- Friendly and approachable
- Focused on one core takeaway or insight
- Clear in what readers can expect going forward
Use headers, bullets, and spacing to make it easy to read—people often check these on mobile.
5. Publish & Promote
Once published:
- Your connections will be invited to subscribe
- You can share your newsletter across posts, messages, and email
- New subscribers will get notified each time you publish
Don’t Let the Content Go to Waste
Now, here’s where things get fun—and where MailDrip.io can make your life so much easier.
Most people write their LinkedIn newsletter, get a little bump in engagement, and then… let the content collect dust.
Instead, you can:
- Repurpose your LinkedIn newsletters into email sequences
- Turn your best-performing posts into onboarding content for new subscribers
- Schedule them as evergreen emails using MailDrip.io’s drip campaigns
With MailDrip.io, you can turn one newsletter into a whole automated ecosystem. Whether you send weekly, monthly, or only when inspiration hits, our Pay As You Go model means you only pay when you send. No bloated monthly fees. No overwhelm.
And with features like:
- Easy email scheduling
- Clean, no-code templates
- Automated drip sequences that even non-techies can set up in minutes
You can build a content engine that works in the background—freeing you up to create more and stress less.
FAQs
Can I have more than one newsletter on LinkedIn?
As of now, no. LinkedIn only allows one newsletter per account (personal or company).
Do subscribers need to be connected with me?
Nope! Anyone can subscribe to your newsletter—even people outside your network.
Can I see who subscribed?
Yes! LinkedIn gives you basic insights, including a list of subscribers and engagement metrics for each edition.
Can I send emails to LinkedIn subscribers outside the platform?
No. LinkedIn doesn’t share emails of your subscribers, so you’ll want to direct them to sign up for your email list if you want to build off-platform relationships.
Tools like MailDrip.io help with this transition using lead magnets or “bonus content” you can link from your newsletter.
Final Thoughts
LinkedIn newsletters are one of the easiest and most effective ways to build an audience around your ideas—without needing a website, email list, or even a ton of followers to start. Whether you’re a solo creator, business owner, or growing your personal brand, it’s a tool that deserves a spot in your content toolkit.
But don’t let your hard work stop there.
With MailDrip.io, you can turn that newsletter into a multi-touch journey that nurtures and converts—without burning yourself out or drowning in tech.
So, what will your first LinkedIn newsletter be about?
Let us know—and if you’re ready to take it further, start building your email system with MailDrip.io. No pressure, just potential.
