SOCIAL MEDIA AND EMAIL MARKETING | 11 TIPS TO GROW YOUR LIST

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social media and email marketing
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Out of the world’s population of over 8 billion people, Backlinko estimates that active social media users were 5.17 billion as of July 2024. This is more than half of the world’s population!

How is this statistic relevant to email marketing? 

Social media is essential to any business. As seen in that statistic, the number of users and the level of engagement are unlike any other marketing platform. 

This is why, as a business owner, you must learn how to combine social media and email marketing to grow your email list and increase your business’s sustainability.

Building a sizeable social media following is crucial for businesses and creators. However, true success lies in converting those followers into email subscribers. 

The combined power of social media and email marketing can help you foster stronger relationships with your audience and cultivate long-lasting loyalty.

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Why Combine Social Media and Email Marketing?

Social media and email marketing have their pros and cons. However, when combined, you can eliminate the weaknesses of individual platforms and focus on their combined strengths.

For example, we have social media’s unreliability vs. an email list’s stability.

Social media is a great place to build a customer base, raise brand awareness, and maintain an online presence. You can create content that appeals to a specific population and watch your follower count increase like magic (when you get it right). 

With the right content strategy, you can create viral content that can move your followers from 0 to 1,000 in a single day, which is impossible with email marketing.

However, most social media platforms have unstable algorithms that can affect the effectiveness of your content, including reach, visibility, and engagement. This is where email marketing comes in.

By combining email marketing strategies with social media, you can ensure the conversion of gained followers into subscribers and maintain a constant and intimate communication flow independent of the changes in social media algorithms, policies, or features.

With email marketing, you can create segmented information, offers, and recommendations for specific groups in your audience. 

Based on the information collected, including gender, preferences, interests, and other subgroups, you can create segmented content. You can also send personalized content to each person on your list using effective email personalization tips.

Combining social media and email marketing is the best way to grow your email list and maximize your email marketing efforts.

Social Media and Email Marketing Tips to Grow Your Email List

1. Create and advertise your lead magnet

Providing free, valuable content in exchange for email addresses is a powerful strategy to attract high-quality subscribers. 

Create compelling lead magnets directly addressing your target audience’s pain points and interests. Examples include downloadable resources, free online courses, limited-edition video series, ebooks, templates, checklists, white papers, and tutorials. 

Offering value establishes trust and credibility while enticing social media followers to join your email list and gain access to exclusive resources.

However, ensure the content is concise, focused, and highly relevant to your audience’s needs. 

After creating your lead magnet, the next step is to promote it across all your social media platforms and website (if you have one) to increase visibility and engagement. 

Here are additional tips to enhance your lead magnet offers:

  • Conduct market research to create relevant lead magnets.
  • Offer valuable content that solves a specific problem.
  • Focus your lead magnet on a single topic or issue.
  • Showcase your lead magnet offer on your website, blog, and social media pages. 
  • Use compelling and clear calls to action to encourage sign-ups.
  • Experiment with different lead magnet offerings and formats to determine what resonates best with your audience. 
  • Provide lead magnets that offer immediate value to users.

2. Offer incentives

The truth is that everyone loves a good deal! 

You can offer exclusive incentives to motivate your social media followers to subscribe to your email list. These incentives could include exclusive discounts, early access to new products or content, free shipping, or a chance to win a prize. 

Depending on your relationship with your followers or your preferred method of approach, you can offer incentives for signing up for your email list. For example, you can tell your followers to sign up for your list, and they will receive a reward.

You can also create gated content, offering partial access to a valuable resource while promising full access upon signing up for your list.

Whatever you decide to do with your incentives, ensure they are relevant to your audience’s interests and your brand.

3. Run contests and giveaways

Contests and giveaways are a fun and effective way to generate excitement and attract new subscribers. 

Ask participants to provide their email addresses to qualify for the event. You can partner with other brands to reach a wider audience and offer more attractive prizes. Offer enticing rewards like gift cards, exclusive merchandise, or unique experiences to incentivize active participation.

Remember to keep the contest rules simple and fair and promote the contest widely across your social media platforms.   

virtual giveaway
Photo by Tamanna Rumee on pexels

4. Simplify your sign-up process

An effective way to combine social media and email marketing is to make it easy for people to subscribe to your email list from any social media platform.

Use a clear and direct call to action (CTA), and keep your sign-up or opt-in form short and sweet. Ask for only essential information, such as their name and email address. 

If you need additional details, you can customize your welcome emails, highlighting the necessary information and allowing your new subscribers to set up their preferences.

People will more readily complete the sign-up process when it is simple.

5. Create a link page

A link page, sometimes known as a ‘link in bio’ page, contains all the links you want your followers to access. 

Most social media platforms will not offer enough space in your bio to highlight all your services or links. However, with a link page, you can list the links to your social media account, blog, podcast, or YouTube channel and include subscription widgets or buttons in your email. 

You can use several link-in-bio tools to create your link page.

6. Optimize your newsletter landing page

Creating a highly converting landing page for your sign-up forms is a good way to ensure that followers complete the process.

Use strong headlines and persuasive copy to highlight your newsletter’s benefits. Include social proof, such as testimonials or subscriber counts, and ensure the CTA is simple and direct.

The landing page should be visually appealing and mobile-friendly for a good user experience.

7. Leverage direct messaging 

Jason Resnick uses this strategy on Twitter (now known as X).

How it works: When a new user follows you on social media, you send them a direct message to thank them for the follow and encourage them to sign up for your email list.

You also have to highlight the benefit of their joining your list, and this is a good time to offer them an incentive or a lead magnet.

You can personalize the message based on the user profile.

The downside is that you have to do it manually, but the hassle can be reduced if you have a ready template.

8. Promote your newsletters on your social page

Some of your followers might not know you have an email list, while others may not see the need to sign up.

However, frequently promoting your newsletters on your social pages might convince them to sign up.

Share teasers or snippets of your newsletters, reviews from subscribers, and exclusive offers available to subscribers.

When you do this occasionally, it reminds your followers that they are missing out on some valuable and exclusive resources.

9. Run paid ads

Running paid advertisements on social media can be an effective way to grow your email list by combining social media and email marketing.

Paid ads are one of the quickest and most effective ways to get email leads. Most social media ads allow you to target specific demographics and create targeted campaigns that yield massive results.

However, you must optimize your ad content to suit your target audience and demographics. 

Offer free value in exchange for email addresses, and optimize your ad content, copy, and image while using clear CTAs.

10. Grow your social following

It is crucial to grow your social media following because the more social media followers you have, the larger your potential pool of email subscribers. 

Focus on creating high-quality content that resonates with your target audience, use relevant hashtags, and engage with your followers to build a strong community. 

You can also collaborate with other creators or influencers to reach a wider audience.

11. Nurture your new leads

Once someone subscribes to your email list, nurturing that relationship is important. 

Start by sending them a welcome email to thank them for subscribing and set the ground for what they can expect to receive from you. 

Segment your audience to send targeted emails based on their interests and preferences. If you need additional information that is not included in the sign-up form, your welcome email is a great place to start.

Provide valuable content, personalized emails, and exclusive offers to keep them engaged and returning for more.  

a phone showing an social media page
Photo by Brian Ramirez on pexels  

Conclusion

According to Optinmonster, social media is an earned media channel, while emails are owned media channels.

Combining social media and email marketing can help grow your email list and cultivate a loyal community of subscribers. 

With its broad reach and engagement potential, social media can attract your target audience and drive them toward your email list. 

Implementing the tips shared in this post—creating compelling lead magnets, offering enticing incentives, running engaging contests, simplifying your sign-up process, and optimizing your landing page—will help you convert your social media followers into loyal email subscribers.

Remember, the key is to offer value, engage authentically, and make the subscription process seamless.

Are you ready to accelerate your email list growth through social media engagement? Start converting your social media followers into loyal email subscribers today and cultivate a thriving community around your brand!

Download our free “Email List Growth Blueprint” for proven strategies and practical advice on expanding your subscriber base effectively.

READ MORE: 9 EMAIL MARKETING BEST PRACTICES FOR SMALL BUSINESSES

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