What is a good abandoned cart email subject line? Abandoned Cart Emails can help recover lost sales with an average of 18% conversion rate, and when it comes to email success, the subject line is a critical factor that determines how successful your campaign will turn out. An email with a good subject line gets clicked, while those emails written with vague or generic subject lines get deleted or spammed. Learn with our guide on the best practices to create a good abandoned cart email subject line to recover your lost sales today!
What is an abandoned cart email?
It is called an abandoned cart email because the email was sent to your customers because they had added your products to their shopping cart and failed to pay for them or check out. The email is therefore sent as a friendly reminder to the consumers who were distracted from making the purchase and didn’t check out.
What is a good abandoned cart email subject line?
A good abandoned cart email subject line is an abandoned cart email sent with personalized subject lines using the customer’s profile properties (including their first name or the products added to the cart). The email doesn’t need to be bulky; keep it simple.
High conversion rates of abandoned cart emails.
Case Study One
According to Barilliance, cart recovery emails are able to generate a conversion rate of up to 18%. When a cart abandonment email is sent a few minutes or within an hour of an abandoned purchase, there is up to 20.3% conversion rate as opposed to abandoned cart emails sent 24 hours later, with a poorer conversion of 12.2%. More so, when a second email was sent out 48 hours or more after the abandoned cart, it only had a 7.7% conversion.
Case Study Two
According to SaleCycle, for each of the abandoned cart emails sent out to customers, the campaign was able to generate an additional revenue of $8.21. SaleCycle records an average order value of recovered carts to be up to 14.2% higher when compared to regular purchases.
Case Study Three
According to MarketingSherpa, more than half (51%)) of the regular customers find abandoned cart emails very important and helpful.
Best practices for crafting effective abandoned cart email subject lines and contents
1: Understand the reason for abandonment
You need to first understand why your shoppers had to abandon their carts. You may want to confirm if the payment features are working well or if there were payment issues. This will help you decide the perfect subject line and call to action (CTA).
2: Check customer’s purchase history
Abandoned cart emails should be sent on a personalized basis, putting into consideration the customer’s purchase history, the cart size, and the products that each of the customers prefer.
3: Personalize the subject line of the abandoned cart email to fit the customer’s profile.
Personalizing an abandoned cart email subject line is the easiest and most effective way to grab their attention. You should personalize the subject lines with the help of the customer’s profile properties (including their first name or the products added to the cart).
Examples of successful abandoned cart campaigns.
Subject lines of abandoned cart campaigns don’t need to be bulky; keep it simple. Something like
- “Hey John, where’d you go?”
- “Angel, Look stunning with the rose dress you left behind.”
4: Emails should align with your brand voice.
Your customers who are already used to your brand should know your voice. By voice here, we are talking about your brand identity and presentation. Make sure that the email copy is in alignment with your brand voice.
5: Offer discount codes or free shipping for the products in the cart.
Who does not like discounts? Or even home delivery?
When you send abandoned cart emails offering limited-time discounts, you can strategically create a sense of urgency, and therefore you are increasing the conversion rates in the campaign abandoned cart flow.
6: Use a Call to Action (CTA) that is convincing.
Let the CTAs in your abandoned cart emails (subject lines and contents) be clear and straight to point. Consider the following traditional CTAs:
- “Keep shopping”
- “Buy now.”
- “Shop now,”
- “Return to cart.”
- “Complete your order.”
- “Proceed to checkout,”
- “Finish checking out.”
- “Check out now.”
7: Timing for Abandoned Cart Email
It is recommended to send emails within two (2) to four (4) hours of post-abandonment.
Ensure to keep the email simple and friendly.
You should only send 1 SMS for each of the customers.
All messages should be sent within 48 hours after the customer abandoned a cart.
The Takeaway
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