Customers who shop online often browse, add to cart, enter payment details, and purchase your goods and services.
It’s a simple process that satisfies the needs of consumers and businesses.
But what happens when potential customers do not complete the transaction?
Would they return to complete the process?
There is a simple and proven method to increase the likelihood of potential customers returning to finish the transaction, but how do you prompt them?
The simplest method is sending an abandoned cart email.
What is an abandoned cart email?
An abandoned cart email is an email sent to customers who have added your products to their shopping cart but still need to check out or pay for them. It can help recover lost sales.
The email doesn’t need to be bulky; keep it simple to engage the minds of the recipients.
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What is a good abandoned cart email subject line?
Abandoned cart emails need a good subject line. A good subject line will include the customer’s profile properties (including their first name or the products added to the cart).
Regarding email success, the subject line is critical in determining how successful your campaign will be.
An email with a good subject line gets clicked, while those emails written with vague or generic subject lines get deleted or spammed.
Learn with our guide on the best practices to create a good abandoned cart email subject line to recover your lost sales today!
Crafting effective abandoned cart email subject lines and content
1. Understand the reason for abandonment
First, you need to understand why your shoppers abandoned their carts.
You may also want to confirm whether the payment features are working well because there could have been payment issues. This will help you decide on the perfect subject line and call to action (CTA).
2. Check the customer’s purchase history.
Checking a customer’s purchase history before sending an abandoned cart email allows you to personalize your reminders and offers. With insight from the purchase history, you can give relevant product recommendations and incentives, increasing the likelihood of a purchase.
However, sending an abandoned cart email without checking the customer’s history will lead to generic recommendations that the customer is likely to find irrelevant.
3. Customize the subject line of the abandoned cart email
Personalizing an abandoned cart email subject line is the easiest and most effective way to grab the customer’s attention.
You should personalize the subject lines using the customer’s profile properties, including their first name and the products added to the cart.
Examples of successful abandoned cart email subject lines:
- “Hey, John, where’d you go?”
- “Angel, look stunning in the rose dress you left behind.”
4. Emails should align with your brand voice
Your customers who are already used to your brand should know your voice. By voice here, we are talking about your brand identity and presentation. Ensure the email copy aligns with your brand voice.
5. Use an enticing call to action (CTA)
Let the call to action in your abandoned cart emails be clear and straight to the point. Consider the following traditional CTAs:
- “Keep shopping”
- “Buy now”
- “Shop now”
- “Return to cart”
- “Complete your order”
- “Proceed to checkout”
- “Finish checking out”
- “Check out now”
6. Timing for abandoned cart email
Send a simple and friendly email within two (2) to four (4) hours of post-abandonment. You should only send one text message to each customer, and all emails should be sent within 48 hours after the customer abandons a cart.
19 proven abandoned cart email subject lines that boost sales
Since customers interact with the subject line before opening the email, let’s explore what subject lines you should use and why they are the most effective.
A. REMINDERS
Customers must be reminded to finish their purchases because people get easily distracted.
Examples of reminder subject lines:
- “You left something behind…”
- “Your items are ready to ship!”
- “Just a friendly reminder…”
B. DECISION-MAKING
If customers are undecided, the subject line for the abandoned cart email can help them decide.
Examples of abandoned cart email subject lines to enable decision-making:
- “Let’s Finish What You Started”
- PEEL: “Still Thinking it Over?”
- “Just a Click Away from Your New Favorite Thing”
- Ugmonk: “Offering you my personal email”
C. COMPLIMENTS
A little flattery can go a long way with your potential customer. Boost their confidence and persuade them to buy.
Examples:
- “Your Cart is as Stylish as You Are”
- “A Treat for Our Favorite Customer”
- “A Little Something We Think You’ll Love”
D. FEAR OF MISSING OUT
People tend to act quickly because of the fear of missing out (FOMO).
Your customers or subscribers may complete that transaction process when they realize the item they are considering is selling fast, about to sell out, or will no longer be available for purchase.
Examples of abandoned cart email subject lines to create FOMO:
- Saatchi Art: “The Artworks You Looked at Are Being Discovered”
- Asics: “Don’t get left in the dust”
- Nomad: “Nomad Gear Is Selling Out Quick”
E. FREE INCENTIVES AND DISCOUNTS
Customers love discounts, gifts with purchases (bonuses), and free home delivery!
You can strategically create a sense of urgency by offering limited-time discounts in your emails. This will help increase the conversion rates.
Examples of abandoned cart email subject lines that include discounts or free shipping:
- “Last chance to save X% on your cart!”
- “Complete your purchase and enjoy free shipping!”
- “Claim your X% discount now!”
- Columbia Sportswear: “Price drop on your favorites”
- Huckberry: “Free Shipping On Your Huckberry Order”
- Ready to return? Use code WELCOME20 for 20% off.
Conclusion
Sending abandoned cart emails to potential clients is essential for your digital marketing strategy.
By reminding clients, offering incentives, creating FOMO, giving compliments, and helping clients make decisions, they will be reminded to complete their purchase with your brand.
Use the best practices, and you will have tremendous success.
Which abandoned cart email subject lines will you use first?
READ MORE: 10 PROVEN WAYS OF WRITING COMPELLING EMAIL SUBJECT LINES
