Top 5 Email Marketing Tools for Nigerian Entrepreneurs: Staying in touch with customers is one way to maintain brand awareness, and email marketing when applied successfully, can skyrocket your brand’s growth within a short period. Entrepreneurs and business owners can now leverage the best email marketing tools for enhanced campaign return on investment (RO1) and engagement rates. Make your choice from our list of the top email marketing tools and stable platforms for email marketing.
Factors to Consider Before Choosing an Email Marketing Tool for Your Business
To choose an email service provider for your campaigns, there are criteria you should look out for.
1. Ease of Use and Navigation
Check if you can easily use the tool for automation setup, email creation, and email delivery. Ask these questions: Do I need to employ a tech worker for coding to use your tool? Do I need other software to use this tool? Can I easily find my way through the tool interface? With these questions in mind, you can make your choice.
2. Ease of Customer Data Migration
Check if the tool has a backup plan. And if it would be easy to migrate from one platform to another without losing data,
3. Customization Options
Check out the available customization options. A good email marketing tool should contain many customization features for users, and that way they can tweak features to know which works well.
4. Pricing
The cost of an e-mail marketing tool should be considered. The pricing gives business owners insight into what they need to invest to achieve desirable outcomes. Tools with cheaper pricing are usually best to use.
Top 5 Email Marketing Tools for Nigerian Entrepreneurs
1: Maildrip
Maildrip is a cutting-edge email marketing tool that your brand can use to optimize and streamline campaigns. Maildrip offers ease in conducting drip campaigns for Nigerian entrepreneurs and business owners.
Here are some exceptional features of Maildrip that make it one of the best email marketing tools for Nigerian entrepreneurs and business owners.
Audience segmentation and targeting
With MailDrip, you can segment your audience precisely to reach out to individualized interests, behaviors, and demographics. With this powerful segmentation tool, your communication relevancy is improved, and there is an enhanced conversion rate.
Ease of Automation
Nigerian business owners and entrepreneurs can use MailDrip to easily automate their email workflows. Maildrip automation guarantees timely and relevant communication, so there is maintenance in strategic planning. You can use Maildrip automation for welcome sequences to personalize your drip campaigns.
Cheap Pricing
Maildrip offers free ($0/month) with 100–1000 monthly email capabilities. The Pro subscription comes with 1000–10,000 monthly email accounts and unlimited subscribers and costs $9.99 per month. A premium subscription with a capacity of 10,000–50,000 monthly emails, unlimited subscribers, intuitive analytics, unlimited templates, and an unlimited team costs $29.99 per month.
Analytics and Reporting
Maildrip gives users insights into the performance of their email campaigns with her robust analytics and reporting tools. The analytics and reporting tools by Maildrip help entrepreneurs monitor their key metrics, keep track of business trends, and estimate the success of their efforts.
User-Friendly Interface
MailDrip boasts a user-friendly interface for all experience-level customers. Regardless of your experience level as an entrepreneur or small business owner, your email marketing strategy will be well executed using Maildrip.
2: Mailchimp
The Mailchimp email marketing tool is also a good e-mail marketing tool for Nigerian entrepreneurs to use in their campaigns. They offer free email marketing service plans, and the tool is famous for its ease of use and generous free pricing system for users. You can use Mailchimp for your startup business until you grow your subscribers to 2000 or until you send up to twelve thousand (12,000) emails monthly.
3: Moosend
Also on the list of the Top 5 Email Marketing Tools for Nigerian Entrepreneurs is Moosend. This tool is also an affordable option to consider for your business. Entrepreneurs still at the small-scale stage of business can use this tool.
4: Drip
Drip email marketing tool is a platform that entrepreneurs who are into e-commerce, blogging, and digital marketing can consider. The tool specializes in email and SMS marketing. And they also offer a free trial for beginners with restricted features. Their paid plans start at $39–$49 per month for all features.
5: HubSpot
HubSpot email marketing service offers a powerful automation feature for entrepreneurs and business owners seeking to grow their businesses. The tool also has a good user interface.
Frequently Asked Questions
Does email marketing work in Nigeria?
Email marketing works anywhere around the world. In Nigeria, email marketing is rated among the most profitable means to market a brand’s products and services. Email marketing creates more opportunities for entrepreneurs and business owners to drive a better ROI.
How much does email marketing cost in Nigeria?
The cost of email marketing campaigns depends on the platform or tool you are using. When you make use of Maildrip, you enjoy a
• Free ($0/month) with restricted features.
• A pro subscription with access to 1,000–10,000 monthly emails and unlimited subscribers costs $9.99 per month.
• A premium subscription with a capacity of 10,000–50,000 monthly emails, unlimited subscribers, intuitive analytics, unlimited templates, and an unlimited team costs $29.99 per month.
